733% ROI
Automotive Parts Provider, Google Ads
Car parts retailer with a deep inventory, selling to both enthusiasts and professional mechanics.
$21,542 in sales against $6,063 of spend across three months.
US, Sweden, Germany, France, UK
Results
75 engagements with a source case study document behind them. Each one is written up on its own page, with the campaign figures, the budget where the source states it, and a link to the document those figures came from.
The library
Open a discipline to see its engagements. Every entry links to the full write-up; the source PDF is linked from there.
733% ROI
Car parts retailer with a deep inventory, selling to both enthusiasts and professional mechanics.
$21,542 in sales against $6,063 of spend across three months.
US, Sweden, Germany, France, UK
489 conversions
Forty-year-old caterer covering lifecycle ceremonies and corporate events across several service areas.
132,783 impressions and 513 phone calls at a 3.45% click-through rate.
South Florida
266,901 impressions
Coaching and consulting practice that fills programmes for other coaches and consultants.
A 1.76% click-through rate sustained across six months.
Location not stated in the source document
+73% conversions
Builder of luxury spaces: kitchen remodels, bathroom renovations and custom work.
Lead flow rose from 567 to 982 over six months of campaign restructuring.
United States
422 leads at $12 CPL
Home renovation and remodelling contractor working across Arizona.
A 3.46% click-through rate on $9,961 of spend, with cost per lead falling throughout.
Arizona, USA
185 leads at $22
Paintless dent repair for dings and hail damage, preserving the factory finish. Dallas–Fort Worth.
Nine months of precision targeting held cost per conversion at $22.
Dallas, Fort Worth
306 leads at $61 CPL
Prestigious private school in San Antonio.
Generated in three months on a $4,000 monthly budget, at a $1.32 cost per click.
San Antonio
+182% leads, −42% cost
Fire safety contractor in Anaheim, Orange County, serving clients throughout California.
Cost per lead fell from $118 in year one to $68 in year two.
Orange County, California
1.93% CTR on $500/mo
Criminal defence attorney covering Santa Cruz and Monterey Counties, California.
3,727 impressions and 34 high-quality phone calls from a modest monthly budget.
Santa Cruz and Monterey
$3,000/mo budget
Atlanta macaron producer with national television exposure, moving into direct online sales.
Substantial online sales growth, setting up further expansion.
United States
+76% call leads
Outpatient diagnostic imaging: MRI, CT, ultrasound, echocardiogram and X-ray. Bergen and Passaic County, NJ.
High-quality phone enquiries rose 76%, strengthening local market position.
Bergen County, NJ
9 months, $2,500/mo
Online art tuition built around guides that complete a work in a single sitting.
Search, display and remarketing placements drove sustained new lead flow and product sales.
United States
+70% leads
Pest, weed, termite and rodent control throughout Parker County, Texas.
Automated bidding cut conversion costs sharply on a $1,000 monthly budget.
Parker County, TX
+150% sales
Specialist in premium BMW, Audi and other luxury-segment parts.
$73,306 in sales value on a $1,000 monthly budget, with cost per conversion down.
United States
+225% leads
Psychiatric treatment provider operating across Colorado.
Conversion costs down 31% on a $4,500 monthly budget over two years.
Colorado, United States
$4,000/mo budget
Florida brokerage handling residential and commercial property, expanding out of state.
Steady high-quality calls and new agent enquiries across newly targeted states.
United States
193 conversions
Power washing and roof cleaning for homes and businesses within 35 miles of Bishopville, Maryland.
Leads climbed from 21 to 85 per period while cost per lead fell from $172 to $61.
35 miles around Bishopville, Maryland
46 conversions
Home improvement company specialising in roofing. Norwich, Connecticut.
Over 15,000 impressions and 42 phone calls across eighteen months.
Norwich, Connecticut
−76% cost per lead
Spa and wellness studio offering medical weight loss and hair treatments, around Houston.
Achieved within a single three-month engagement.
Cities around Houston
420,000 impressions
South Florida self-storage founded in 1929, with sites in Aventura, Brickell and Kendall.
Search ads captured high-intent demand on a $3,500 monthly budget.
South Florida
CPL $81 → $41
Established trailer dealership in North Carolina.
Leads rose from 162 to 288 while cost per lead halved, across nine months.
North Carolina
157 conversions
Tree restoration, maintenance, conservation and removal across Maine, New Hampshire and Massachusetts.
31,943 impressions and 142 high-quality phone calls at a 2.26% click-through rate.
Maine, New Hampshire and Massachusetts
+65% revenue
Online retailer of synthetic oils and automotive lubricants.
Achieved over four months, with a best cost per click of $0.12.
United States
201 sales
Manufacturer of performance parts for BMW, Mercedes and Infiniti owners.
A $124.08 cost per sale across European and Middle Eastern markets.
UAE, Australia, Bahrain
400 leads
Coach and consultant to elite entrepreneurs, selling high-value programmes.
Qualified leads generated in just four months.
United States
40 leads at $8.43
Coaching for aspiring and seasoned entrepreneurs turning ideas into ventures.
A steady cost per lead held through the campaign.
United States
378 leads at $5.41
Financial services provider offering merchant cash advances and business loans.
Average cost per lead held low across the full campaign.
United States
+418% leads
Direct mail specialist generating leads for tree care companies.
Delivered through combined Facebook and Instagram optimisation.
United States
124 leads
Alternative financing for borrowers who fall outside traditional bank criteria.
A $20.05 final cost per lead in the SME and entrepreneur market.
United States
86 leads at $5.26
Alternative funding aimed at SMEs and entrepreneurs underserved by banks.
Cost per lead driven down through iterative audience testing.
United States
3× leads in a week
Maker of garage cabinets and workspaces for homeowners wanting organised storage.
Lead count tripled inside one week on the budget the client was already spending.
United States
The supplied PDF's outcome box repeats the Inflatables Manufacturer figures ($130 budget, 10,828 reach, 70 leads), contradicting its own narrative. The summary follows the narrative.
70 leads at $1.86
Premium inflatables for mega yachts, resorts, commercial waterfronts and lakefront homes.
Reached 10,828 people on a total budget of $130.
United States
87 leads
Spray foam, batt and blown-in insulation for residential and commercial properties.
Four months of campaigns at a best cost per acquisition of $19.80.
United States
CPA halved
Trusted regional internet provider in the US.
Cost per acquisition fell from $109.80 to $48.80 across six months.
United States
67 leads
Landscape design and grounds management business in Florida.
High-quality leads at a best cost per lead of $40.
Florida
CPL $6.63 → $3.29
High-end residential brokerage in the Irvine, California market.
40 leads at half the previous cost per lead.
Irvine, California
CPL $28.54 → $9.97
Macaron producer differentiated on notably low sugar and sodium content.
Cost per lead cut by roughly two thirds inside two months.
United States
1,099 leads
Agency guiding aspiring models through their first steps in the industry.
An average cost per lead of £8.17.
Southern England
170+ appointments
Online training programmes for qualified medical professionals in the US.
Qualified course appointments in two months at an $11.43 cost per lead.
United States
143 leads at $3.56
Renowned plastic surgery clinic based in Texas.
Messenger ads and video ads run together.
Houston, Texas
90 leads
Power washing for residential homeowners around Fredericksburg, Virginia.
A final cost per lead of $24.22.
20 mile radius of Fredericksburg, Virginia
438 leads
Tuition-free college preparatory school built on a STREAMS curriculum.
Enrolment enquiries generated across six months.
United States
1,278 leads
Marketing platform giving real estate business owners a full toolset for closing deals.
Generated in four months.
United States
229 leads
Indoor and outdoor swimming classes for all ages, growing online sign-ups.
Two months of phased targeting, with cost per lead starting at $2.22.
United States
227 leads
Teaches video professionals to grow income and businesses through video marketing.
Delivered in just two and a half months.
UK, Australia, Canada, Ireland, New Zealand, USA
172 leads
Workshops and retreats that train aspiring retreat facilitators.
A final cost per lead of $8.17.
United States
+40 positions
Online alcohol server certification courses and licence training.
Alcohol certification class improved 90%; Washington alcohol license jumped 40 places.
Location not stated in the source document
+90 positions
Floating aqua event venue and resort in Orlando, Florida, for families and groups.
Aqua event Orlando and aqua floating resort both climbed onto page one.
Location not stated in the source document
Three #1 rankings
Fine art storage, crating and installation in Houston, Texas.
Art crating, art services and art storage in Houston all took the top spot.
Location not stated in the source document
+28.8% clicks
Ada, Oklahoma bakery known for donuts, cakes, sandwiches and catering.
Clicks and impressions both rose inside a single 28-day window.
Location not stated in the source document
+32.5% impressions
Leading boat lift supplier and installer in Jacksonville, North Carolina.
Ranking gains lifted overall site visibility.
Location not stated in the source document
26th → 3rd
Twenty years of residential, commercial and move-out cleaning across Carteret, Craven and Onslow Counties.
The lead local term rose 23 places, with others gaining 18 and 22.
Location not stated in the source document
+43.6% clicks
Residential and commercial cleaning provider in Colorado Springs.
Six months of work also lifted click-through rate from 0.3% to 0.5%.
Location not stated in the source document
Top rankings
Two decades of computer and networking services across Saskatoon.
Ranking gains carried through to higher click-through rates and impressions.
Location not stated in the source document
+110% impressions
Clinic led by the only board-certified female plastic surgeon in its area.
Website traffic rose 61.08% alongside it.
Location not stated in the source document
+778% traffic
Digital marketing company serving the local community in Saratoga Springs, Utah.
A content marketing phrase moved from 100th to 2nd, a 98-place jump.
Location not stated in the source document
+34.6% clicks
Established disaster restoration company based in Pasadena, California.
Impressions rose 22.86% on average across improved keywords.
Location not stated in the source document
Higher CTR
Elementary school running a STREAMS 360 curriculum with social and emotional learning.
Ranking improvements lifted both click-through rate and impressions.
Location not stated in the source document
+76.2% impressions
Fire protection contractor with fully trained technicians available 24/7.
Web traffic grew 59.11% over the same period.
Location not stated in the source document
Page-one rankings
South Florida landscaper specialising in tree trimming and lawn care.
First-page visibility drove organic traffic and a marked rise in phone enquiries.
Location not stated in the source document
Page-one rankings
Neighbourhood gym in Sherman Oaks, California.
Best gyms and personal trainer terms for Sherman Oaks both reached page one.
Location not stated in the source document
More clinic visits
Albany, NY practice offering DOT physicals and industry certifications.
Organic traffic growth converted into clinic visits and certifications.
Location not stated in the source document
More covers
Mexican restaurant in Waikiki, Honolulu.
Ranking gains across key terms drove organic traffic and walk-in custom.
Location not stated in the source document
#1 and #3
Custom paper tube manufacturer, previously let down by another SEO provider.
Key phrases reached first and third place, lifting enquiries and traffic.
Location not stated in the source document
+102.97% traffic
Established plumbing company in Pensacola, Florida.
Targeted keywords improved across the board, one rising to a top spot.
Location not stated in the source document
+258.7% traffic
Real estate media and realtor sign post installation for agents, brokers and builders.
Every targeted keyword improved, several by notable margins.
Austin, Texas
+136.5% impressions
Distinguished restaurant in Banff, Alberta, known for its cuisine and dining experience.
Clicks rose 33.3% to 7.11K and impressions reached 105K over six months.
Location not stated in the source document
+71 positions
Jonesboro, Arkansas dealer stocking equipment, flatbed and utility trailers.
Trailer repairs climbed 71 places; sales terms took page one.
Location not stated in the source document
+98.8% traffic
Memphis, Tennessee provider of transportation management for logistics companies.
One area of the site saw an 89% rise in clicks.
Location not stated in the source document
+42.9% clicks
Leading vape retailer for the Greater Toronto Area, based in Pickering, Ontario.
A clear upward trend in user interaction across the site.
Location not stated in the source document
Page-one rankings
Warehousing and transportation operator based in Union, New Jersey.
Competitive keywords reached page one within months, lifting traffic and lead volume.
Location not stated in the source document
+311% clicks
Delaware well-drilling provider serving residential and commercial customers.
A decisive shift in organic visibility.
Location not stated in the source document
26.7M video views
High-performance intakes, downpipes and other luxury vehicle parts.
21.3M impressions and 1.58M clicks at a 5.94% click-through rate, on $7,961 across ten months.
United States
158 leads at $11.67
A 10,500-hectare reserve home to the Big Five, courting US adventure travellers.
Five weeks of safari content on a total spend of $620.
USA
158 leads at $11.67
Discount furniture and mattress retailer serving budget-conscious local buyers.
Strong video view, reach and impression figures alongside the lead volume.
Houston, TX
The supplied PDF reports the same lead count and cost per lead as the Conservation Project study. Both are reproduced as given, but the coincidence is worth checking against the source data.
Featured
These are summarised from client reporting rather than from a case study document, so they are kept separate from the 75 above and do not have their own pages.
Challenge
Low ROAS on paid ads, minimal organic presence.
Solution
Full-funnel social advertising, targeted SEO, automated email.
Challenge
Poor online visibility, manual lead follow-up losing 60% of prospects.
Solution
Automated CRM pipeline, hyper-local PPC, Google Business Profile optimization.
Challenge
Low brand awareness, zero-lead content strategy.
Solution
LinkedIn thought leadership, HubSpot automation, Google search campaigns.
Challenge
No digital lead generation system, zero social presence.
Solution
Geo-targeted Facebook and Instagram ads, GSD CRM automation, SEO blog.
Challenge
Inconsistent reviews, poor local rankings, high acquisition costs.
Solution
Reputation management automation, optimized Google Business Profiles, local PPC.
Challenge
Weekday reservation gaps, limited younger demographic reach.
Solution
Influencer seeding, Instagram and TikTok campaigns, SMS automation.
Challenge
No digital strategy, losing visibility to larger competitors.
Solution
Legal-specific SEO, Google search ads with call extensions, intake CRM.
Challenge
High churn, costly acquisition without organic growth.
Solution
SEO content hub, YouTube ads, automated nurture sequences.
Challenge
Seasonal revenue dips, low visibility, manual quote process.
Solution
Full local SEO, Google Local Services Ads, GSD CRM automation.
Ask me anything.