The client
A reputed Swim School offers indoor and outdoor swimming classes for all ages. Their goal is to grow their online presence and increase the number of sign-ups for their classes.
The challenge
As a new entity in the online space, this Swim School needed to establish and grow its online presence. The objective was to use Facebook Ads to increase audience reach and boost the number of sign-ups.
What we were asked to do
The primary goal was to generate more conversions and sign-ups for the swim classes offered by the client.
What we did
THE CAMPAIGN RAN FOR 2 MONTHS There was an initial testing of different targeting combinations and continuous enhancement of target audiences, ad copy, and creative materials. Afterwhich, we ran two ad sets to capture diverse audiences through interest-based targeting.
What worked in the creative
The best performing ad featured a compelling video of happy children learning to swim, coupled with a strong call-to-action emphasizing limited spots available.
Results
The campaign generated a total of 229 high-quality leads. The average CPL was $2.22 in the first month and $10.23 in the second month, demonstrating the campaign's ability to acquire leads at a low cost initially. There was a notable success in the first month, followed by adjustments and optimizations in subsequent phases to maintain effectiveness.
Outcome
The campaign successfully generated 229 high-quality leads. The strategy proved effective, and it was recommended to continue with improvements to targeting and the introduction of fresh ad creatives each month.
Source: Swim School case study (PDF)