The client
The client specializes in providing psychiatry treatment across Colorado.
The challenge
The client needed to generate quality leads within a strict budget. The key challenge was optimizing their Google Ads campaigns to achieve a lower cost per lead (CPL) while maintaining a consistent volume and high quality of leads. 2
What we were asked to do
The project spanned 2 years, with the primary goal being to increase the number of qualified leads while keeping the CPL low to support business growth.
What we did
To optimize the Google Ads campaigns for this psychiatry treatment provider, we created targeted search and call campaigns focusing on relevant keywords and audience segments. Initial general optimizations showed promise but required further refinement. A detailed analysis of services and audience behavior led to strategic adjustments, which significantly enhanced lead quality.
What worked in the creative
The best-performing ad featured high engagement, with compelling calls to action such as "Apply Now." It was optimized for visibility and engagement, which significantly contributed to overall lead generation and reduced the CPL.
Results
The campaign achieved a click-through rate (CTR) of 8.24% and a cost per click (CPC) of $4.38, with a total expenditure of $49,662. Over the project's duration, 3,286 leads were generated. The CPL improved significantly, decreasing from $17 in the first year to $11 in the second year.
Outcome
Through strategic optimization and continuous monitoring, we helped the client increase the quality of their leads while reducing conversion costs. Implementing automated bidding strategies and incorporating client insights were crucial to this success. 100 2nd Year 1st Year