The client
The client operates in the financial services sector, offering essential solutions such as merchant cash advances and business loans.
The challenge
In a competitive landscape as financial service providers, the client faced the challenge of standing out and efficiently capturing leads for their merchant cash advances and business loans.
What we were asked to do
The primary goal was to boost lead generation for the commercial lending company's merchant cash advances and business loans while reducing the cost per lead to improve overall ROI.
What we did
THE CAMPAIGN RAN FOR 3 MONTH Through targeted Facebook Ads management and iterative optimization, the client successfully achieved this objective, demonstrating the effectiveness of their advertising strategy in a competitive market landscape. Over the three-month campaign, lead acquisition exhibited growth, starting with 84 leads at a CPL of $8.51, increasing to 152 leads at a CPL of $5.42 at the end. The best-performing ads emphasized urgency and immediate benefits, resulting in higher engagement and conversions.
What worked in the creative
The best-performing ads were video ad with a explainer script and carefully researched targeting .
Results
The initial targeting focused on small business administration interests, getting 84 leads at $8.51 CPL. Further optimization, including interests like "Credit limit" and "Bookkeeping," resulted in 142 leads at $6.22 CPL.
Outcome
The campaign achieved 378 leads with an average CPL of $5.41.