The client
Our client is a company that crafts top-tier performance products, exceeding customer expectations. The target market consists of automotive enthusiasts, primarily BMW, Mercedes, and Infiniti car owners.
The challenge
The main challenge was to create an audience and generate sales from automotive enthusiasts interested in our client's services. 2
What we were asked to do
The main goal so to generate sales from targeted automotive enthusiasts and achieve high conversion rates and lower cost per acquisition (CPA).
What we did
THE CAMPAIGN RAN FOR 1 YEAR Applying remarketing and lookalike audiences further boosted sales, generating 194 sales at a CPA of $119.52. Continuous A/B testing helped determine the most effective creatives. Our findings showed that static creatives performed better than video materials for this audience. Consequently, we used optimized static creatives to enhance campaign performance.
What worked in the creative
The best-performing ads were static image ads with carefully researched targeting.
Results
In 2023, the company achieved 9 sales with a cost per sale of $44.75, generating a total sales revenue of $6,514.85. By 2024, sales had significantly increased to 185, with a cost per sale of $123.16, resulting in a total sales revenue of $323,341.03. Key campaign metrics included a reach of 11,556,918, 201 sales, a cost per sale (CPS) of $124.08, a click-through rate (CTR) of 1.29%, and a cost per click (CPC) of $0.04. With a monthly budget of $4,000, the campaign targeted locations such as the United Arab Emirates, Australia, Bahrain, Canada, Cyprus, Germany, Egypt, the United Kingdom, Israel, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Sweden, Turkey, the United States, and Yemen. Canada, Cyprus, Germany
Outcome
The campaign successfully generated 201 sales with a cost per sale (CPS) of $124.08. Continuous optimization and targeted strategies proved effective in achieving the client's goals, leading to a substantial increase in sales and overall revenue.