Industry
Healthcare marketing for clinics and practices
Imaging, psychiatry, plastic surgery, cosmetic treatment, occupational medicine and medical weight loss, across six documented engagements.
What is different here
Why healthcare and medical practices does not run like everything else
Healthcare is the vertical where the advertising platforms themselves are the constraint. Google and Meta both restrict what a health advertiser may target and say, so the audience tools that carry other accounts are simply unavailable: you cannot retarget someone who read a page about a condition, and copy that names the condition too directly gets disapproved. The work moves to the landing page and the intake instead. The second difference is that the buying decision is private and slow even when the search is urgent, so the measurable outcome is a booked consultation rather than a sale, and a form that asks for too much too early loses people who were ready. The third is that reviews carry unusual weight: patients read them with more care than they read anything you write, and a single unanswered one-star does more damage here than in any other category we work in.
Documented work
6 engagements in this sector
Each links to the full write-up, and each write-up links to the source document its figures came from. The location shown is the one that document states.
Where the leverage is
What we lead with, and why
Questions
Healthcare and medical practices: frequently asked questions
Can you advertise a medical practice on Google and Meta at all?
Yes, within the restrictions both platforms place on health advertisers. What you lose is the targeting: no retargeting audiences built from health interest, and limits on how directly copy may name a condition. What you keep is search intent, which in healthcare is the valuable half anyway. Our documented work here includes psychiatry, imaging and plastic surgery accounts running inside those rules.
How do you measure a healthcare campaign?
On booked consultations, not form fills and not calls. A call that rang out is not a patient. Where the practice management system allows it we reconcile back to attended appointments, and where it does not we measure to the booking and say so rather than implying we measured further.
Do you handle patient data?
No, and we design the work so we do not need to. Analytics carries no names, email addresses or anything about a condition; enquiry detail stays in your systems. If an engagement would require access to protected health information we say so up front and it becomes a conversation with your compliance people before it becomes a proposal.
How long until a clinic sees results?
Paid search produces enquiries in the first weeks, because the demand already exists and you are buying the click. Organic and local take longer: the imaging and cosmetic engagements below moved over months, not weeks. Anyone promising a full patient pipeline in thirty days is describing paid traffic and calling it growth.
Tell us what you are trying to grow.
We reply within 10 minutes during business hours. We will tell you what your leads cost now before proposing anything.