185 leads at $22
Dent Repair Company
Dallas, Fort Worth
The source document gives the campaign's target area as Dallas and Fort Worth, and the account ran for nine months on a $300 monthly budget.
Digital marketing for Dallas businesses
Paid search, SEO and automation for companies competing in one of the most expensive lead markets in Texas.
The market
What selling in Dallas actually looks like
Dallas County is a corporate market before it is a consumer one. The city's economy is weighted toward finance, insurance, healthcare administration and professional services. The Telecom Corridor in Richardson and the North Dallas Tollway office spine set the tone, and they buy differently from a trades market. Cost per click in Dallas legal, insurance and healthcare verticals runs well above the Texas average, which changes the arithmetic: the winning account here is usually the one with the better landing page and the tighter negative keyword list, not the bigger budget. Competition in the Dallas map pack is also unusually dense, because the city's business districts sit close enough together that a single Google Business Profile can be fighting for the same query from Uptown, Deep Ellum and Oak Lawn at once.
Local proof
Documented work in the Dallas market
One engagement in our library has a source document placing it in this market. It is below, with a link to the document.
Elsewhere in Texas
Not Dallas work, and not presented as it. These are the other Texas engagements in the library, with the location each source document actually states.
Educational InstitutionGenerated in three months on a $4,000 monthly budget, at a $1.32 cost per click.Spa & WellnessAchieved within a single three-month engagement.Plastic Surgery ClinicMessenger ads and video ads run together.Real Estate Photography & SignageEvery targeted keyword improved, several by notable margins.Furniture Discount StoreStrong video view, reach and impression figures alongside the lead volume.
Where the leverage is
What moves the needle in Dallas
Pay Per Click AdvertisingDallas click prices in professional services punish a loose account. Most of the work here is subtraction: negative keywords, match-type discipline and landing pages that match the query.Local SEOBusiness districts sit close enough together that one profile competes across several of them. Proximity is the ranking factor you cannot buy, so the rest has to be earned.Automation Expert PlanCorporate buying cycles are long. Leads that are not nurtured between the first click and the signature are leads you paid for and lost.
Questions
Dallas: frequently asked questions
Do you have an office in Dallas?
No. We are registered in Frisco, Texas, and that is a registered address rather than a staffed walk-in office. We work with Dallas clients remotely and on site as the engagement needs it. If a physical meeting matters to you, we will come to your office rather than ask you to come to ours.
What does a lead cost in Dallas?
It depends entirely on the vertical, and anyone quoting a flat number is guessing. The one engagement in our library whose source document places it in Dallas and Fort Worth is a paintless dent repair account that held cost per conversion at $22 over nine months. Across our wider documented work the range runs from $12 per lead for an Arizona construction company to $61 for a San Antonio school, which tells you the spread is about the vertical and the market rather than about the city. The first thing we do is establish what yours currently costs.
How is Dallas different from Fort Worth for paid search?
Dallas skews corporate and Fort Worth skews trades and home services, and that changes both the cost per click and the creative. A Dallas professional-services account usually competes on landing page quality; a Fort Worth home-services account usually competes on call handling and speed of response.
Which Dallas-area cities do you serve?
The whole metroplex, including Plano, Frisco, McKinney, Richardson, Garland, Irving, Mesquite, Carrollton, Allen, Rockwall and Wylie. We build a dedicated page for a city only when we have named local results to put on it, so the absence of a page does not mean the absence of coverage.
Also serving, from Dallas
Plano · Frisco · McKinney · Richardson · Garland · Irving · Mesquite · Carrollton · Allen · Rockwall · Wylie · Addison · The Colony · Little Elm · Prosper · Celina · Sachse · Murphy · Highland Park · University Park · Farmers Branch · Duncanville · Cedar Hill · Lewisville
We reply within 10 minutes during business hours.