The client
The client is an insulation services company focusing on energy-efficient solutions for homes and businesses. They offer various insulation types like spray foam, batt, and blown-in insulation to enhance energy efficiency and comfort.
The challenge
The client needed to generate quality leads for both residential and commercial niches. The goal was to attract high-quality leads and convert them into customers for the insulation services offered.
What we were asked to do
The primary goal of the Facebook ad campaign for the insulation services company is to increase lead generation by 50% within four weeks, targeting both residential and commercial segments in the United States.
What we did
THE CAMPAIGN RAN FOR 4 MONTHS The campaign utilized a budget of $500 per month, targeting homeowners and business owners in the United States interested in energy-saving products or home improvement services. Initially, existing campaign leads were used to create a lookalike audience and retarget website visitors. Subsequently, custom audiences and retargeting ads optimized for cost per click were employed. Finally, lead form ads were used to directly target the service area's homeowners and business owners.
What worked in the creative
The best-performing ads were video ads with conversion ads. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Results
The campaign achieved a click-through rate (CTR) of 1.36 and a frequency of 2.33, with a total of 87 leads generated and 77,478 impressions. Over the four months, the monthly performance improved significantly. By leveraging Facebook's targeting options, compelling ad creative, and strategic messaging, the campaign effectively guided potential customers from awareness to conversion, resulting in a 50% growth in leads within four weeks.
Outcome
The Facebook ad campaign successfully generated 87 leads over four months, achieving the best cost per acquisition (CPA) of $19.8.