The client
For more than two decades, our client has been dedicated to providing reliable computer and networking services across Saskatoon.
The challenge
Despite offering top-notch services, the company faced challenges with inadequate online exposure and attracting new customers in a fiercely competitive industry. Their website struggled with poor search engine rankings, resulting in diminished online traffic and fewer inquiries.
What we were asked to do
The primary focus was to elevate search engine rankings for crucial computer repair terms, aiming to increase website traffic, expand impressions, and ultimately drive customer inquiries and sales.
What we did
We implemented a variety of SEO strategies tailored to computer repair services. Initially, we conducted thorough keyword research and optimized website content. This included developing blog posts, service pages, and educational material addressing common computer issues. Local SEO efforts were also emphasized, including optimizing the Google Business Profile listing, cultivating positive customer reviews, and ensuring consistent NAP (Name, Address, Phone number) information. Additionally, we executed comprehensive technical SEO enhancements to increase website speed, improve mobile responsiveness, rectify broken links, ensure proper indexing, and utilize schema markup.
Results
The data showcases remarkable improvements in search engine rankings for our targeted keywords. For instance, the keyword "computer hardware repair shop" climbed from rank 60 to 1, significantly enhancing visibility and driving more traffic to our website. Similarly, other keywords, such as "computer setup service" and "home computer setup services," also experienced notable ranking boosts.
Outcome
These improvements correlated with increased click-through rates (CTR) and impressions, affirming the success of our SEO strategies.