The client
The client is a landscape design and management company based in Florida.
The challenge
The primary hurdle was to establish an online presence and attract quality leads within a short timeframe. 2
What we were asked to do
The primary objective was to establish an effective digital presence and generate high-quality leads for the landscaping business within 2 � months, while maintaining a low cost per lead.
What we did
THE CAMPAIGN RAN FOR 2.5 MONTHS The strategy involved targeting related professionals like property managers and architects, tailoring campaigns to those showing interest in landscaping. Facebook ads were optimized for lead generation, targeting potential clients, and a lookalike audience set was used for precise targeting. Offering a free estimate and 3D design attracted engagement and conversions.
What worked in the creative
The best-performing ads were video ads with carefully researched targeting and actionable call to action.
Results
Our precise approach led to 67 high-quality leads at a cost under $40 each, establishing a strong online presence and paving the way for future growth. We achieved the goal of expanding the online presence and establishing a cost-effective lead generation mechanism through targeted Facebook advertising campaigns.
Outcome
The landscaping company successfully generated 67 high-quality leads, at the best CPL of $40.