The client
The luxury real estate company specializes in high-end properties and is dedicated to providing clients with a stress-free home-buying experience, particularly in the luxurious real estate market of Irvine, California.
The challenge
The campaign, falling under the housing special category and being location- specific, experienced a decline in lead count over time. There was an urgent need to decrease the campaign's Cost Per Result (CPR) to maintain effectiveness and ensure continued lead generation.
What we were asked to do
The primary goal of the 2-week project was to generate high-quality leads and lower the campaign's Cost Per Result (CPR) for the luxury real estate company.
What we did
THE CAMPAIGN RAN FOR 3 MONTH Implemented in three phases, the strategy aimed to optimize targeting combinations to increase leads and lower Cost Per Acquisition (CPA). The first phase utilized existing campaign data to create special ad audiences, while the second phase focused on converting prospects into leads by leveraging data from previous campaigns. The final phase involved remarketing to warm leads that had not previously converted.
What worked in the creative
The best-performing ads were video ad with a explainer script and carefully researched targeting .
Results
The campaign successfully achieved its goal by reducing the CPR by almost 50%, indicating significant cost- efficiency improvements. The increase in leads from the first week to the second demonstrated the effectiveness of the phased strategy in optimizing lead generation and reducing costs.
Outcome
The campaign achieved 40 leads with an average CPL of $3.29, 50% improved from previous CPL of $6.63.