The client
Our client is trusted and established plumbing company in Pensacola, Florida.
The challenge
They struggled with low online visibility in a competitive market. Their website ranked poorly in search results, leading to low traffic and fewer inquiries.
What we were asked to do
The primary objective was to improve search engine rankings for key plumbing-related terms, thereby increasing website traffic, impressions, and ultimately boosting customer inquiries and sales.
What we did
To achieve these goals, we focused on local SEO by optimizing the Google Business Profile, encouraging positive client reviews, and ensuring the accuracy of NAP (Name, Address, Phone) details. We conducted thorough keyword research and aligned the website content with these keywords. Additionally, we created valuable blog posts, service pages, and educational materials centered around plumbing services. On the technical SEO front, we improved website speed and mobile compatibility, fixed broken links, ensured proper page indexing, and implemented structured data markup to enhance search engine understanding of the content.
Results
The results were substantial. The keyword "Pensacola repiping" rose from rank 100 to 7, significantly increasing visibility and traffic. Other keywords, such as "Plumbing Pensacola FL" and "Best plumbers in Pensacola," also saw major ranking improvements.
Outcome
The data reveals significant improvements in search engine rankings across all targeted keywords. One example shows a keyword rising from a lower position to a top spot, greatly enhancing visibility and driving more traffic. Other related keywords also experienced substantial ranking increases.