The client
The client is an outpatient diagnostic imaging center offering various high-quality imaging services, including MRIs, CT scans, ultrasounds, echocardiograms, and X-rays. The primary goal was to attract new patients and enhance the center's reputation through effective online marketing.
The challenge
The primary challenges included attracting new patients in a competitive local market and optimizing ad spend to generate valuable leads.
What we were asked to do
The goals were to generate high-quality phone calls and leads for the medical practice, increase the number of new patients, and showcase the center's expertise and high-quality services online.
What we did
The strategy involved custom audience targeting based on specific income classes, interests in health-related services and diagnostics, and age groups from 25 to 65+. The campaign was conducted in English. The campaign types included search ads focused on users intentionally looking for imaging services and click-to-call ads designed to generate direct phone calls to the business.
What worked in the creative
The best-performing ad in the campaign generated 76 high-quality phone calls and achieved a 3.45% click-through rate (CTR).
Results
The campaign achieved a significant 76% increase in high-quality phone call leads, effectively enhancing the center's local visibility and reputation. This surge in patient inquiries and appointments underscored the success of the cost-efficient campaign, which operated effectively within a modest budget.
Outcome
The Google Ads campaign resulted in a 76% increase in high-quality phone call leads for the outpatient diagnostic imaging center, strengthening its local market presence and reputation.