The client
Our client is a renowned plastic surgery clinic based on Texas, USA.
The challenge
The clinic faced challenges in targeting users who could afford high-cost treatments while expanding the demographic beyond predominantly female patients to increase their pool of potential clients.
What we were asked to do
The project spanned over two months with the primary objective of generating more high-quality leads for liposuction treatments and lowering the cost per lead (CPL) through an effective Facebook ad structure.
What we did
THE CAMPAIGN RAN FOR 2 MONTHS Targeted higher-income individuals within the clinic's city via Facebook Messenger ads to establish audience reach. Utilized descriptive videos featuring the clinic's doctor to educate potential clients about liposuction procedures and highlight special pricing offers, boosting engagement. Implemented Facebook Messenger ads to facilitate direct communication, allowing the sales team to interact with interested users and schedule appointments efficiently.
What worked in the creative
The best-performing ads were static conversion ads with actionable copywriting.
Results
The best-performing ad, featuring a "Send Message" call to action, generated significant engagement and high- quality leads. With a monthly budget of $350, the campaign reached 3,700 people, resulting in 143 leads. Achieving a remarkable 17.80% click-through rate (CTR), the campaign achieved a cost per click (CPC) of $0.37 and a cost per result (CPR) of $3.56.
Outcome
The combination of Facebook Messenger Ads and Video Ads successfully generated 143 high-quality leads at a cost per result (CPR) of $3.56.