The client
Located in the heart of Sherman Oaks, California, our client, a local gym, sought to drive more people to their website and, ultimately, to their gym.
The challenge
The primary challenge was overcoming the lackluster performance of previous SEO efforts. The client needed a robust strategy to elevate their online presence and improve their search engine rankings for targeted keywords. They wanted to see tangible improvements in their online visibility to attract more gym-goers and potential members.
What we were asked to do
Boost Local Presence: Improve the gym's visibility in Sherman Oaks, California, for relevant local search queries related to fitness and health. Increase Website Traffic: Drive higher organic traffic to the gym's website by enhancing its search engine rankings. Generate Leads: Attract more prospective members and increase inquiries for gym memberships and services through effective SEO tactics.
What we did
Our approach was systematic and data-driven, involving five key steps. We began with comprehensive market research and competitor analysis. Next, we ensured proper tracking code implementation on the client's site. We then conducted extensive keyword research to identify effective targets. A thorough site audit followed to address on-page issues. Finally, our SEO experts continuously optimized the site to gradually increase keyword rankings and boost ROI. We began optimizing the site and tracking keyword performance. This process included regular updates and adjustments based on ongoing analysis and results. Our targeted keywords included "best gyms in Sherman Oaks," "gyms in Sherman Oaks," "fitness gyms in Sherman Oaks," "gym in Sherman Oaks," "Sherman Oaks gym," "gym Sherman Oaks," "gyms Sherman Oaks," "personal training Sherman Oaks," and "personal trainer Sherman Oaks."
Results
Over the 14-month campaign, we achieved significant keyword ranking improvements on Google's SERP. Notably, "Best gyms in Sherman Oaks" climbed 3 positions, "gyms in Sherman Oaks" moved up 4, "fitness gyms in Sherman Oaks" surged 6, "gym in Sherman Oaks" and "Sherman Oaks gym" each leaped 12, "gym Sherman Oaks" improved 10, "gyms Sherman Oaks" advanced 9, "personal training Sherman Oaks" rose 6, and "personal trainer Sherman Oaks" increased 21 positions. These shifts resulted in many keywords appearing on the first page, significantly enhancing the gym's online visibility.
Outcome
We significantly boosted the gym's visibility in Sherman Oaks on Google. Key phrases like "Best gyms in Sherman Oaks" and "personal trainer Sherman Oaks" now show up on the first page of search results, bringing more attention to the gym online.
Source: Local Gym case study (PDF)