Editorial standards

Every published figure has a record behind it

Each aggregate number we publish about ourselves — revenue generated, clients served, campaigns launched, satisfaction — has an entry in an internal claim register. The register holds where the figure came from, what exactly is being counted, how it was attributed, what the limitations are, who approved it and when it was last reviewed. There are currently 11 records.

A claim with no record does not render. That is a code-level gate, not an intention: the component asks the register for the figure, and a figure marked unapproved returns nothing. It is the reason some things you might expect to see are absent.

Where a figure carries a caveat, we publish the caveat with it rather than in a footnote nobody reads. Our aggregate figures are owner-reported and are labelled as such.

Case studies come from documents

The 75 case studies are each derived from a source document, and that document is linked from the page it produced. Where the source anonymises a client, the page does too: a descriptor like “Well Drilling Company” is the source’s own wording, not a coy substitution for a name we could have used.

We distinguish documented engagements, which have a source document and a published page, from featured ones, which are summarised from client reporting with no document behind them. The two are never added together into a single headline number.

Where a source document does not state something, the page does not state it either. None of the source documents records when the work ran, so no case study carries a campaign date — only the date the write-up was published here.

Articles cite their sources

Claims in our writing that rest on someone else’s publication carry a citation with the publisher, the URL and the date we last read it and confirmed it still says what we say it says. Links go to primary sources — the platform’s own documentation rather than a blog post about it — wherever a primary source exists.

What we will not publish

• Review or rating markup about ourselves. Self-issued review structured data is excluded by search engine policy and we do not emit it, even though our satisfaction figure is visible copy on the page.
• Partner or certification badges we cannot point you to a public listing for. Several are held back on exactly this basis.
• A guaranteed ranking, a guaranteed featured snippet, or a guaranteed AI citation. No one can supply these, and an agency offering them is describing something they do not control.
• A testimonial attributed to a person we cannot verify, marked up as though we had.
• A street address for an office nobody sits in. Our registered address is in Frisco, Texas; we work remotely and on site with clients, and the site says so wherever the location appears.

Corrections

If something here is wrong, tell us at team@bemonastic.com and we will check it against the record it came from. If the record is wrong we correct the record; if the record is right and the page is wrong, we correct the page.

A correction propagates on its own, which is the point of deriving everything from one place. A figure appears in the page copy, in the structured data a search engine reads, in the plain-text summary we publish for answer engines, and in the on-site assistant — all of them read the same record, so fixing it once fixes it everywhere rather than leaving four copies to drift. Counts are computed rather than typed for the same reason.

Where a correction changes the substance of an article rather than fixing a typo, the page carries a revision date and a note saying what changed.

Where we use AI, and where we do not

We sell marketing automation, so it would be strange to pretend we do not use these tools. Being specific is more useful than a disclaimer:

• The assistant on this site does not generate text. Mason is retrieval, not a language model: it matches your question against records built from the published pages and shows you what the site already says, with a link to the page it came from. It cannot invent a figure, and it cannot answer with something the site does not state. Your question stays in your browser and is never sent to a third party.
• There is no stock photography here, and no picture of a client’s work that is not theirs. The page headers used to carry generated scene frames; they do not any more. What is left is the brand itself — the wordmark, the friar, the motion behind the home page header — which is rendered, not photographed, and is about us rather than about anyone we have worked for. Where a real person appears, such as the portrait on a consultant’s booking page, it is a real photograph of that person.
• Drafting is not the thing that needs disclosing — verification is. Whatever drafts a sentence, it may only reach this site if the claim inside it traces to a record in the register or to a source document. A number that cannot be traced does not get published, and the gate is the same regardless of what produced the prose.
• We do not publish AI-generated commentary about client results. The case study pages are extracted from the source documents and say what those documents say.

Who writes this

Articles are published under the Monastic Strategy Team, which is the strategists and specialists who run client campaigns here. That is an accurate byline rather than a modest one: this work is done by a team and reviewed by a team, and attributing it to a single invented author would be the less honest option.

Questions

Anything on this page, or any figure anywhere on the site, is fair game. Write to team@bemonastic.com or call (972) 366-4899, and if you want to see the record behind a number, ask for it.