The client
The client operates as a coach and consultant, specializing in empowering elite entrepreneurs to transform and expand their businesses. With a focus on delivering high- value programs, the client's success hinges on attracting qualified leads for enrollment.
The challenge
The client, possessing minimal online visibility, faced challenges in personal branding and lead qualification critical for enrollment in their coaching and training programs.
What we were asked to do
The primary objective of the campaign was to increase the client's online presence and attract more qualified leads for their high-ticket coaching and training programs, all while optimizing costs through an efficient Facebook Ads structure.
What we did
THE CAMPAIGN RAN FOR 4 MONTHS The campaign used a step-by-step approach, trying out different ways to get more leads while spending less money. First, it targeted people interested in famous business mentors and coaches. Then, it switched to using Facebook Lead Ads, where people could fill out forms directly. inally, it focused on a specific type of audience that was similar to the client's existing customers and used ads to remind people who started but didn't finish filling out the forms.
What worked in the creative
The best-performing ads were video ad with a explainer script and carefully researched targeting.
Results
The campaign generated 400 high-quality leads, showcasing the efficacy of targeted strategies. Notably, the utilization of lookalike audiences and retargeting ads contributed to a 50% reduction in the cost per lead compared to interest-based ad sets, underscoring the campaign's success in optimizing lead generation efforts.
Outcome
The campaign successfully generated 400 high-quality leads in just 4 months.
Source: Business Coach case study (PDF)