The client
The client offers expert auto paintless dent repair services, removing dents, dings, and hail damage from vehicles without affecting the original paint job. This method preserves the vehicle's factory finish and is often more cost-effective and quicker than traditional repair methods.
The challenge
Despite their initial efforts in setting up campaigns with carefully selected keywords and audience targeting, the cost per conversion remained higher than desired.
What we were asked to do
The primary goal for this business was to attract more qualified leads while maintaining a low cost per conversion.
What we did
The Google Ads campaigns began with selected keywords and audience targeting. Although they generated quality leads initially, the cost per conversion was higher than anticipated. Adjustments were made to target new locations, which reduced the cost per lead. Continuous monitoring ensured lead quality remained high while expenses were controlled. Search campaigns aimed to increase website visits and direct calls for immediate inquiries. After launching, optimizations, automated bidding strategies, and insights from clients on business operations and seasonal trends further decreased the cost per lead.
What worked in the creative
The best-performing ad had high engagement, featuring calls to action like "Call." It was optimized for visibility and engagement, significantly contributing to overall lead generation.
Results
The campaign achieved a Click-Through Rate (CTR) of 1.21% and a Cost Per Click (CPC) of $8.51, resulting in a Cost Per Conversion of $22. With a monthly budget of $300, a total of 185 leads were generated over the course of the campaign. Significant increases in traffic were observed over different phases. The strategic use of varied ad copies, bidding, and budgeting techniques ensured a steady flow of leads.
Outcome
By focusing on high-quality leads and maintaining a low cost per lead, the Google Ads campaign demonstrates the effectiveness of precision targeting and strategic flexibility.