The client
Headquartered in Memphis, Tennessee, our client is a respected provider of transportation management services with a long-standing reputation. Specializing in serving logistics companies, they are supported by a skilled team that excels in delivering timely, efficient, and cost-effective solutions.
The challenge
The logistics and freight auditing industry is highly competitive, with numerous well-established players dominating the search engine results pages (SERPs). Our client needed to break into this tight market, specifically targeting keywords across various aspects of their business, from software solutions to specific services like cargo claims management.
What we were asked to do
The primary goal was to enhance search engine rankings for targeted keywords, aiming to drive increased traffic to the website, amplify impressions, and ultimately stimulate more customer inquiries and sales.
What we did
We began with a comprehensive SEO audit to identify the most impactful areas for improvement. Our strategy included: Optimizing on-page content to better align with target Enhancing site structure and navigation to improve user experience and ease of crawling by search engines. Implementing a robust backlinking strategy to boost domain authority. Regularly updating the site with fresh and engaging content, including blogs.
Results
The data reveals significant enhancements in search engine rankings across all targeted keywords. For instance, "freight auditing companies" rose from rank 12 to 3, resulting in a notable surge in visibility and traffic. Similarly, keywords such as "logistics vendor" and "freight bill audit companies" experienced substantial ranking improvements. Additionally, "Negotiations and Shipping" broke into the top 10, "Regional Logistics" improved to the top 15, and "Audit and Payment Services" entered the top 10, showcasing the success of our optimization efforts.
Outcome
Overall, the website experienced a significant surge in traffic, with one segment seeing a 98.83% increase in visits and higher engagement. Site impressions and clicks also grew substantially, with one area experiencing an 89% rise in clicks.