The client
The client runs an online store that specializes in synthetic oils and automobile lubricants. Their goal is to provide customers with reliable products that meet industry standards.
The challenge
Despite offering high-quality products, the client struggled to maintain consistent website traffic and meet conversion targets efficiently. They faced challenges in generating continuous traffic at a low cost per click (CPC), which hindered their ability to maximize revenue potential.
What we were asked to do
The main goal was to drive more qualified traffic to the client's landing page to increase conversions and revenue. The campaign lasted four months, with a focus on improving traffic quality and lowering the cost per acquisition (CPA).
What we did
THE CAMPAIGN RAN FOR 4 MONTHS The strategy included three key steps: 1. Analyzing existing traffic and creating a lookalike audience based on website visitors. 2. Using the custom audience for retargeting ads to achieve optimal CPC. 3. Launching a traffic campaign focused on landing page clicks across two ad sets, testing different ad formats such as videos and static images.
What worked in the creative
The best-performing ads were static images paired with conversion-focused ads. By using remarketing and lookalike audiences, the creative performance was optimized.
Results
Throughout the four-month campaign, we consistently improved CPC performance, reducing it from $0.28 to $0.12. Additionally, we achieved a steady monthly traffic increase of over 45%.
Outcome
The best cost per click (CPC) achieved was $0.12. We also improved total revenue by over 65% during the four months.