The client
Their real estate media and realtor sign post installation company aims to support agents, brokers, builders, and owners in simplifying their operations and focusing on their core business of buying and selling real estate. They have been serving Austin, Dallas, Houston, and San Antonio since 2010, handling residential and commercial listings valued at over $25B.
The challenge
The company faced challenges with low online visibility and attracting new clients in a competitive market.
What we were asked to do
The primary goal was to improve search engine rankings for key real estate photography and signage-related terms to drive more traffic to the website, increase impressions, and ultimately boost client inquiries and sales.
What we did
The strategy focused on showcasing industry knowledge. Local SEO efforts included optimizing the Google Business Profile, encouraging positive client feedback, and maintaining accurate NAP details. We conducted extensive keyword research and optimization to align with the website content. Additionally, we created valuable blog posts, service pages, and educational content focused on real estate photography and signage. On the technical SEO front, we enhanced website speed and mobile-friendliness, fixed broken links, ensured accurate page indexing, and implemented structured data markup to improve search engine perception of the content.
Results
The data reveals significant improvements in search engine rankings for all targeted real estate photography and signage-related keywords. For instance, "real estate aerial photography houston texas" rose from rank 45 to 5, greatly enhancing visibility and traffic. Other keywords, like "real estate sign placement service" and "real estate sign post installation services," also saw major ranking boosts.
Outcome
The data reflects significant improvements in search engine rankings for all targeted keywords, leading to increased visibility and traffic. Several key terms saw notable jumps in rankings, driving better online presence and engagement for the business.