Social media advertising on Meta, TikTok and LinkedIn
Precision-targeted campaigns that convert.
Paid campaigns on Facebook, Instagram, TikTok and LinkedIn, built around one number: what a customer costs you to acquire, and how far we can push it down.
Included in every plan · Ad spend not included.
Social Media Advertising at a glance
- Who it is for
- Single-market lead generation businesses and smaller e-commerce brands proving one platform before expanding.
- Pricing
- Included in every plan
- Billed
- Per month
- Media spend
- Not included. Paid directly to the ad platform, in addition to this fee.
- Deliverables
- 18 named deliverables, listed in full below.
- Process
- 4 phases. First phase: week 1.
- Where we work
- Texas and nationwide. Remote, with on-site work where the engagement needs it.
Paid social is an interruption channel. Nobody opens Instagram or TikTok intending to buy from you, so an ad has to earn attention before it can earn a sale. That shapes the work. Creative does most of the heavy lifting, audience settings matter far less than they once did, and the account that wins is usually the one testing more angles per month than its competitors. We run campaigns on Facebook, Instagram, TikTok and LinkedIn for lead generation businesses and e-commerce brands, and every account starts with tracking, because a campaign optimizing toward a broken conversion event will spend your budget confidently in the wrong direction. Once the events are clean we build a set of genuinely different creative concepts, not one concept in five colors, and a testing schedule that retires losers quickly and moves budget behind what converts. Performance is reviewed weekly against cost per lead, cost per acquisition and return on ad spend. Impressions and engagement rate stay in the ad account. Our documented Meta work runs to 24 engagements across lending, home services, education, medical training, real estate and e-commerce, with three more on TikTok. We are registered in Frisco, Texas and run accounts across Texas and nationwide; for a local service business that means radius targeting built around real drive times rather than a city name.
What it changes
Why companies buy social media advertising
A Cost Per Acquisition You Can Plan Around
Once an account stabilizes you know what a lead costs and what a customer is worth. Advertising becomes a budgeting decision rather than a gamble, and the numbers tell you when it is safe to spend more.
Creative Volume Without Hiring For It
New concepts, hooks and edits ship on a schedule, so performance does not fall off a cliff the month your best-performing ad fatigues. You get the output of a small production team without building one.
Demand You Can Turn Up
Paid social is the fastest lever you have. When capacity opens up, a new crew, a new location, a slow quarter, budget can move the same day and lead volume usually follows inside the week.
Reporting You Can Audit
Every figure we report traces back to a source you can open yourself: the ad account, the CRM, your own sales records. No screenshots, no metrics chosen because they happened to go up that month.
Process
How our social media advertising engagements run
- 01Audit and Tracking Week 1We review whatever has run before, then rebuild measurement from the ground up: pixel, Conversions API, standard events, UTM tagging and CRM lead routing. Nothing launches until a test conversion fires correctly and lands where it is supposed to land.
- 02Offer, Audience and Creative Week 1 to 2The offer is written first, because strong creative cannot rescue a weak one. Then audience architecture, broad through custom, lookalike and retargeting, and the opening batch of ads: statics, carousels and short-form video, each testing a distinct angle.
- 03Launch and Learn Week 2 to 3Campaigns go live on sign-off. The opening phase is deliberately a test: structure stays steady while the platform gathers conversion data, and results are read by angle and format rather than reacted to on day one.
- 04Scale and Defend the Cost Ongoing, reviewed weeklyWinning angles get more budget and more variations; the rest are cut. Cost per acquisition tends to drift upward as spend rises, so new creative, tighter exclusions and fresh offers are continuous work rather than a quarterly project.
What is included
- Campaign build and management across Facebook, Instagram, TikTok and LinkedIn
- Ad creative: statics, carousels and short-form video
- Direct response copywriting, several angles per concept
- Meta pixel and Conversions API setup, with event validation
- Audience architecture: broad, custom, lookalike and retargeting
- A standing creative and offer testing schedule
- Lead routing into GSD CRM or the system you already use
- Weekly performance reviews reporting cost per lead, cost per acquisition and ROAS
Pro
Included
Single-market lead generation businesses and smaller e-commerce brands proving one platform before expanding.
- One primary platform, usually Meta
- Monthly creative batch and ad copy
- Pixel and Conversions API setup
- Audience, exclusion and retargeting build
- Weekly performance review and reporting
Expert
Included
Multi-location or multi-platform advertisers scaling spend, where creative fatigue and rising costs are the constraint.
- Meta plus TikTok or LinkedIn
- Higher creative volume and faster testing cycles
- Server-side tracking and CRM revenue imports
- Landing page and funnel recommendations
- Strategy calls every two weeks
Tell us what you are trying to grow.
We reply within 10 minutes during business hours. No credit card, and a custom 90-day plan either way.
Questions
Social Media Advertising: frequently asked questions
What is the minimum ad spend required?
There is no fixed minimum. The floor is whatever buys enough conversions each week for the platform to optimize delivery, so an expensive lead needs a larger budget than a cheap one to reach the same learning volume. Before signing we tell you whether your budget and your target cost per acquisition are compatible. Management is included in every plan; ad spend is yours and is billed on top.
How long does it take to see results?
Leads usually arrive within the first week, and a cost per acquisition you can plan around typically takes four to six weeks. The opening phase tests angles and formats rather than chasing volume. Timelines vary: in our documented work a macaron manufacturer cut cost per lead from $28.54 to $9.97 inside two months, while a broadband provider took six months to halve cost per acquisition from $109.80 to $48.80.
Do you handle the ad creatives?
Yes. Statics, carousels, short-form video and the copy that runs with them are produced for you, and we also cut new ads from footage you already have: customer testimonials, job site clips, product demonstrations. Raw, specific footage often outperforms polished studio work on Reels and TikTok, so we test both rather than assume.
Which platforms should my business advertise on?
Meta for most lead generation and consumer e-commerce, TikTok when the product can be demonstrated in a few seconds, LinkedIn when the buyer is defined by job title and the contract is worth thousands. We start on one platform and prove a cost per acquisition there before expanding, so the second is funded by results rather than optimism.
How do you know which ads actually produced the revenue?
Through server-side tracking and your CRM, not the platform's self-reported numbers alone. We install the Meta pixel and the Conversions API, tag every destination with UTMs, and push closed revenue back from the CRM so a sale is credited to the ad that created it. In-platform attribution over-reports in some places and under-reports in others; the CRM settles it.
Who owns the ad accounts and the data?
You do. Campaigns are built inside your own Meta Business Manager, TikTok Ads Manager and LinkedIn Campaign Manager, with us added as a partner. If the engagement ends we remove our access and everything stays with you: the pixel, the conversion history, the audiences and the creative library. Your next team starts from the data, not from zero.
Evidence
Documented social media advertising work
Each of these links to the full write-up and to the source document its figures came from.