The client
Based in Ada, Oklahoma, our client is a renowned bakery with a distinguished reputation. Known for their donuts, cakes, sandwiches, and more, their expert team is celebrated for creating delicious food and offering quality catering services for all occasions.
The challenge
The bakery industry is highly competitive, with numerous well-established businesses dominating search engine results pages (SERPs). Our client needed to penetrate this challenging market by focusing on keywords related to various aspects of their business, including specialty baked goods and specific services like catering and custom cakes. 2
What we were asked to do
The primary objective was to enhance search engine rankings for targeted keywords. This strategy aimed to drive increased traffic to the website, amplify overall impressions, and ultimately generate more customer inquiries and sales. By focusing on these goals, our client sought to establish a stronger online presence and achieve significant growth in their customer base.
What we did
We began with a comprehensive SEO audit to identify the most impactful changes for our client. Our strategy included: Optimizing on-page content to better align with target Enhancing site structure and navigation for a superior user experience and easier search engine crawling. Implementing a robust backlink strategy to boost domain authority. Regular updates and blog posts to keep content fresh and engaging.
Results
The data reveals significant improvements in search engine rankings across all targeted keywords. For example, "donut shop ada ok" rose from rank 33 to 1, resulting in a notable surge in visibility and traffic. Similarly, keywords such as "ada donut shop" and "donut and coffee shop near me" experienced substantial ranking improvements. "Local donut shops near me" and "bakery near me" also moved into the top 10, showcasing our optimization success.
Outcome
Over the past 28 days, there has been a 28.8% increase in clicks and a 3.4% rise in impressions compared to the previous period. This positive trend highlights the effectiveness of our SEO efforts in enhancing visibility and user engagement.
Source: Bakery case study (PDF)