The client
A Macaron Manufacturing and Distribution Company specializes in creating macarons with a unique selling point of relatively low sugar and sodium content.
The challenge
The company faced challenges in creating a successful eCommerce conversion campaign. They needed to maintain a Return on Ad Spend (ROAS) and build brand awareness.
What we were asked to do
The primary goals were to increase brand awareness, enhance online visibility, and boost revenue streams both online and at retail locations. The project was executed over a period of 2 months.
What we did
THE CAMPAIGN RAN FOR 24 MONTH The strategy covered key stages of the customer journey: Consideration, Conversion, and Awareness. Initially, focus was on converting prospects to leads using varied ads. Then, tailored ads aimed to convert leads to customers. Lastly, ads aimed at broadening the customer base and increasing website traffic. Engaging copy like "These aren't weird Oreos! (They are a million times better!)" significantly boosted engagement and sales.
What worked in the creative
The best-performing ads were static conversion ads with actionable copywriting.
Results
With a $2,000 monthly budget targeting U.S. customers, the campaign achieved the cost per lead of $28.54, generating 50 leads. By the second month, the cost per lead dropped to $9.97, with the number of leads increasing to 92.
Outcome
The final outcome was: the cost per lead was significantly reduced from $28.54 to $9.97.