The client
The aqua events company, based in Orlando, Florida, offers unique experiences at their aqua event venue and floating resort, catering to families and individuals seeking memorable and engaging water-based activities.
The challenge
Operating in a competitive niche, the aqua events company sought to rank high for keywords such as "aqua event venue Orlando," "aqua floating resort," and "inflatable park family resort." 2
What we were asked to do
The primary goal was to drive more traffic to the website by ranking higher for competitive keywords. This would, in turn, increase phone calls and form submissions, which are essential for their business growth.
What we did
Our strategy consisted of several key steps to generate optimal results. First, we conducted in-depth market research and competitor analysis to understand the competitive landscape. We set up and ensured the correct implementation of tracking codes on the client's site to collect accurate data. Comprehensive keyword research was then conducted to identify and target the most effective keywords for the campaign.
Results
The results were significant improvements in keyword rankings on Google's search engine results pages. Keywords like "aqua event Orlando" and "aqua floating resort" climbed over 90 positions, reaching the first page. Other keywords, such as "inflatable park family resort" and "inflatable sport boat yacht dock," also experienced substantial improvements, moving to the first page.
Outcome
The SEO campaign led to outstanding results, with key terms like "aqua event Orlando" and "aqua floating resort" jumping over 90 positions to reach the first page, and other keywords also achieving first-page visibility.