The client
Our client is a leading tree care company specializing in tree restoration, maintenance, conservation, and removal services across Maine, New Hampshire, and Massachusetts. With a reputation for expertise and reliability in the industry, they have been serving residential and commercial customers for several years.
The challenge
Despite being an established expert in tree care services, the client faced challenges in consistently generating a sufficient number of high-quality leads and phone inquiries. Traditional marketing efforts were not yielding the desired results in terms of lead volume and were not effectively targeting potential customers with high purchase intent.
What we were asked to do
The primary goal of the campaign was to leverage digital marketing strategies, specifically through Google Ads, to increase brand visibility and reach among individuals interested in home improvement services. They also wanted to drive a significant number of high-quality phone calls from potential customers seeking tree restoration, maintenance, conservation, and removal services.
What we did
Over a project duration of 1.5 years, we deployed a simple yet effective search campaign optimized for each relevant keyword. Our strategy was twofold: targeting individuals with a keen interest in home improvement and those residing in the local area.
What worked in the creative
The best-performing ad had high engagement, as we implemented search ads to align with users' interests, directing each campaign ad to the client's specific landing page.
Results
With a monthly budget of $2,000, we utilized search ads to attract individuals actively seeking the client's services and click-to-call ads to facilitate direct communication. The campaigns were continuously optimized to maintain peak performance. This approach yielded an impressive ad impression count of over 15,000 views, indicating a robust level of engagement.
Outcome
As a result of our efforts, we generated 31,943 unique impressions, 157 conversions, and 142 high-quality phone calls, achieving a click-through rate (CTR) of 2.26%.