The client
The client, a medical practice located in Albany, NY, offers a range of services, including DOT physicals performed by certified medical examiners and various industry-related certifications.
The challenge
The primary challenge was overcoming the ineffective SEO strategies employed by the previous company. The client needed a robust SEO plan that could significantly improve their online visibility and drive more traffic to their website. They aimed to rank on the first page of Google for critical keywords to attract both local patients and individuals seeking certification.
What we were asked to do
The primary goal was to rank higher on search engine results pages for keywords such as "respirator fit test near me," "DOT physicals Albany NY," and "ACLS certification Albany NY."
What we did
We conducted thorough market research and competitor analysis to identify opportunities. Next, we ensured all tracking codes were properly set up on the client's website to monitor effectiveness. We performed extensive keyword research to target relevant terms, followed by a detailed site audit to address on-page issues. Finally, our SEO experts continuously optimized the site to improve keyword rankings and achieve a high return on investment (ROI).
Results
The SEO campaign led to significant keyword ranking improvements within a few months. Keywords like "respirator fit test Albany NY" and "drug test Albany NY" rose dramatically, with "drug test Albany NY" moving from position 33 to 1. Similarly, "DOT physicals Albany NY" improved by 11 positions, securing a spot on the first page.
Outcome
These improvements increased organic traffic, leading to more clinic visits and certifications, validating the effectiveness of the SEO strategy.