The client
The macaron manufacturing and distribution company enhanced online sales and expanded brand reach with a strategic Google Ads campaign, capitalizing on their TV presence and targeting a specific audience demographic.
The challenge
The company faced the challenge of needing to generate new product sales and increase overall brand awareness. Despite their strong TV presence and exceptional product quality, they needed a digital strategy that could convert their reputation into online sales. 2
What we were asked to do
The goal was to create high-quality ads that would attract and convert potential customers into loyal patrons.
What we did
Over a ten-month period, a comprehensive Google Ads campaign was crafted and executed. The campaign was divided into two main components: shopping ads and display ads. Shopping ads were designed to match user interests through targeted keywords, directing potential customers to the client's specific product landing pages. Display ads focused on generating awareness with engaging product images and creatives. The target audience was meticulously defined based on income and interests, focusing on individuals in the top 50% income class and those interested in art lessons, aged 18 to 65+. This custom audience approach ensured that the ads reached a relevant and potentially high-converting demographic.
What worked in the creative
The best-performing ad had high engagement, featuring calls to action like "Shop Now." It was optimized for visibility and engagement, significantly contributing to overall lead generation.
Results
The results of the campaign were nothing short of impressive. The ads garnered a significant 903,808 unique impressions, which translated into 1,651 conversions. This high engagement resulted in a conversion value of $28,796, with a click-through rate (CTR) of 1.38%.
Outcome
The campaign, with a budget of $3,000 per month, proved to be highly cost-effective, delivering substantial sales growth and setting the stage for future business expansion.