The client
A Local Broadband, a trusted internet provider in the US, aimed to boost brand recognition and increase service enrollments through a Facebook Ads campaign over six months.
The challenge
Despite being a trusted local internet provider, A Local Broadband faced challenges in effectively leveraging its online platform to enhance brand recognition and drive enrollments for its services. The company recognized the need to establish a stronger digital presence to compete in the increasingly competitive broadband market and attract more customers.
What we were asked to do
The primary objective of the Facebook Ads campaign was to generate more conversions and sign-ups for A Local Broadband's services, ultimately driving business growth and increasing revenue in the best affordable way.
What we did
THE CAMPAIGN RAN FOR 6 MONTHS The campaign strategy involved a phased approach, beginning with initial testing of various ad creatives and targeting combinations to establish baseline performance metrics. Subsequently, the focus shifted to continuous refinement of target audience definitions, ad copy, and creative materials based on performance data analysis. Additionally, the campaign implemented multiple ad sets targeting different audience segments simultaneously, leveraging varied ad creatives to maximize engagement and conversion rates.
What worked in the creative
The best-performing ads were video ads with conversion ads. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Results
The campaign achieved a click-through rate (CTR) of 1.36 and a frequency of 2.33, resulting in 87 leads generated and 77,478 impressions.
Outcome
The best cost per acquisition (CPA) was $48.80. The previous CPA was $109.80 and we reduced it by 50%.
Source: Internet Broadband Service Provider case study (PDF)