The client
The client offers simple, concise, and easy-to-understand guides for completing works of art in one sitting. They aimed to grow their brand and reputation by showcasing their work on their website.
The challenge
The company needed to increase product sales and enhance their online presence.
What we were asked to do
The goal of the project was to generate high-quality ads for an oriental art business to boost product sales and brand growth. This project spanned a duration of nine months.
What we did
The campaign targeted English-speaking users aged 25-65 in the top 50% income class interested in art lessons. Using search ads with targeted keywords, each campaign directed users to specific landing pages, generating over 1.19 million unique impressions. A successful remarketing campaign re-engaged users who had previously interacted with the ads. Additionally, shopping ads targeted active seekers of art lessons, while display ads raised awareness with visually engaging images and creatives.
What worked in the creative
The best-performing ad garnered 1,194,181 unique impressions, achieved a conversion value of $20,124 from 1,133 sales, and attained a CTR of 0.80%.
Results
The Google Ads team continuously optimized each campaign to ensure optimal results. The focus was on both search and display networks to capture a broad yet relevant audience, leveraging data and performance insights to refine targeting and ad placements.
Outcome
The campaign resulted in significant new leads for the client, contributing to business growth and increased product sales. The strategic targeting and optimization efforts proved highly effective, showcasing the power of tailored Google Ads campaigns in driving business success.