The client
The client is a leading seller of premium automobile parts, specializing in BMW, Audi, and other luxury brands. Known for their extensive selection of high-quality parts and exceptional customer service, they cater to car enthusiasts and professionals, ensuring top-tier products for enhancing vehicle performance and longevity.
The challenge
The business needed to generate more sales and increase sales value while keeping the cost per conversion low. 2
What we were asked to do
Their goal was to increase the number of qualified leads to grow their business while minimizing the cost per lead (CPL).
What we did
We created targeted Google Ads campaigns with the right keywords and audience targeting to drive quality leads at a lower cost per lead. Initially, we launched new Performance Max and search campaigns, which improved sales figures but had a higher CPL. We optimized the campaigns, reducing the CPL, resulting in over $43,000 in sales.
What worked in the creative
The best-performing ad had high engagement, featuring calls to action like "Call." It was optimized for visibility and engagement, significantly contributing to overall lead generation.
Results
We achieved a Click-Through Rate (CTR) of 0.50% and a Cost Per Click (CPC) of $0.20. The total cost of the campaigns amounted to $13,995, resulting in a conversion value of $73,306. We generated a total of 78 leads. The Cost Per Lead (CPL) varied across the campaign phases: $677 for months 1-10, $1,812 for months 10-13, and $38 for months 13-15.
Outcome
Through strategic optimization and continuous monitoring, we significantly increased sales and reduced the cost per conversion. Implementing automated bidding strategies and integrating client feedback, we achieved a sales value of $73,306 with a spend of just $1,702 in the final three months.