The client
The business coaching company is dedicated to helping both aspiring and seasoned entrepreneurs achieve success by providing cutting-edge insights, skills, and resources. Specializing in transforming business ideas into thriving ventures, the client offers personalized coaching and strategic guidance tailored to the unique needs of each entrepreneur.
The challenge
Despite its strengths, the client faced significant challenges in building brand awareness and establishing a strong presence in the highly competitive business coaching niche. The primary objective was to attract more qualified leads for their training programs while maintaining a cost-effective approach to lead generation.
What we were asked to do
The primary challenge was to create an audience that would converted buy the coaching program. The client's objective was to attract entrepreneurs, startup owners, or business owners who want to grow their business online.
What we did
THE CAMPAIGN RAN FOR 1 MONTH The team created campaigns with the group of researched audiences on Facebook and Instagram, targeting business owners, entrepreneurs, testing different combinations to increase leads and lower CPA. Remarketing and lookalike audiences boosted sales, resulting in 40 leads as the best CPL of $8.43. Continuous AB testing showed videos performed very well, leading to a constant supply of leads at the optimized CPL.
What worked in the creative
The best-performing ads were video ads with conversion ads. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Results
Our initial ad sets need time to find the right audiences, which may lead to higher costs per lead of $18.57. We started with a website leads conversions campaign with a lead magnet for quality leads. As we optimized it gradually, costs decreases and targeting learnings improved. We were fully focused on the cost per leads and the best performing ad.
Outcome
The campaign successfully generated a total of 40 leads at a final CPL of $8.43.