The client
Our client is a company dedicated to helping aspiring models take their first steps into the industry. They offer various services aimed at nurturing and guiding new talents.
The challenge
The main challenge was to create a targeted audience to generate quality leads of aspiring models interested in our client's services.
What we were asked to do
The objective of the project was to generate leads of aspiring models who would opt-in by submitting their information, effectively increasing our client's database of potential new talents.
What we did
THE CAMPAIGN RAN FOR 24 MONTH We identified suitable audience profiles on Facebook and Instagram, targeting interest groups related to modeling and fashion. Initial creatives were developed to attract these audiences. Campaigns were launched using these profiles, enhanced with remarketing and lookalike audiences, generating 1072 leads at a CPL of �8.17. Continuous A/B testing showed static images performed better than videos, leading to further campaign optimization.
What worked in the creative
The best-performing ads were static conversion ads with actionable copywriting..
Results
We successfully generated a total of 1099 leads at an average CPL of �8.17 for our client. This achievement was a result of careful audience targeting, continuous optimization, and strategic use of creatives and remarketing techniques. 2023 Year 2024 The final outcome was a total number of leads:1099 leads at an average CPL of �8.17 for our client.