The client
Our client, a well-known trailer dealer based in Jonesboro, Arkansas, offers a broad selection of trailers, including equipment, flatbed, and utility trailers. Despite having a strong inventory and an established presence in the market, the client struggled to attract organic traffic to their website. Their primary goal was to improve keyword rankings to expand their customer base and drive trailer sales more effectively.
The challenge
The client had previously worked with an SEO company that did not deliver the desired results. Their main focus was to rank highly for crucial keywords such as "utility trailers Arkansas," "trailer sales Arkansas," and "trailer Arkansas." The lack of visibility on these key terms was limiting their ability to attract potential customers and increase sales.
What we were asked to do
The goals of the SEO campaign were to: Enhance keyword rankings to improve their visibility in search engine results. Increase organic traffic to the website, attracting more potential customers actively searching for trailers. Drive tangible business outcomes, including higher trailer sales and more customer inquiries, through effective search engine optimization. Strengthen the client's overall online presence and competitiveness in the market by implementing targeted SEO strategies.
What we did
To achieve these goals, we developed a comprehensive five-step strategy. This began with in-depth market research and competitor analysis to understand industry trends and customer behavior, as well as to identify areas of strength and opportunities for improvement. We then implemented advanced tracking codes across the website to monitor user interactions, conversion rates, and other key performance indicators accurately. Extensive keyword research followed, focusing on high-traffic and high-conversion terms, including long-tail keywords and search intent, to improve relevance and visibility. Our team also conducted a detailed site audit to identify and address technical issues, content gaps, and on-page SEO weaknesses, optimizing the website's structure, speed, and user experience.
Results
The results showed significant improvements in keyword rankings and organic traffic. Keywords such as "Jonesboro trailer sales," "trailer sales Jonesboro AR," and "utility trailers Arkansas" saw substantial increases, with many reaching the first page of Google's search results, and some even securing the top position. Notable improvements included "utility trailers for sale Jonesboro AR" moving up 11 positions, "car trailer Arkansas" rising 9 positions, and "trailer repairs Arkansas" jumping 71 positions.
Outcome
Keywords like "Jonesboro trailer sales" and "utility trailers Arkansas" secured first-page rankings, with "trailer repairs Arkansas" climbing an impressive 71 positions.
Source: Trailer Dealer case study (PDF)