Social media management services
Turn your social channels into growth engines.
Strategy, content, daily publishing and community management for companies that want social media to produce leads and revenue, not just follower counts.
Included in every plan
Social Media Management at a glance
- Who it is for
- Companies that need a consistent, accountable presence on the channels their buyers use, without hiring and managing an in-house social team.
- Pricing
- Included in every plan
- Billed
- Per month
- Media spend
- Not applicable to this service.
- Deliverables
- 13 named deliverables, listed in full below.
- Process
- 4 phases. First phase: week 1.
- Where we work
- Texas and nationwide. Remote, with on-site work where the engagement needs it.
Most social accounts are busy and unprofitable. Posts go out, engagement ticks along, and nobody can say what any of it earned. We run social media management the other way around: we start from the revenue number you need, then decide what gets published. You get a calendar approved a month ahead, daily publishing on the channels your buyers actually use, and an inbox that gets answered rather than archived. Links are tagged, so leads from organic social arrive in your analytics attributed to the post that produced them instead of a bucket marked direct. This suits companies with something real to show: a service business with jobs worth photographing, a product with a visible before and after, a founder worth putting on camera. Most of our clients are Texas service businesses, the rest sell nationally, and the mechanics are the same either way. Reporting is led by leads, pipeline and cost per acquisition. Reach, engagement rate and follower growth sit underneath as diagnostics, not as the scoreboard. If you run paid social too, the two share creative: our paid work is documented in 24 Meta Ads case studies and three on TikTok, and the posts that earn attention organically are the ones worth putting money behind.
What it changes
Why companies buy social media management
Leads You Can Trace
Every link we publish is tagged and fed into your analytics or CRM. You can see which posts produced form fills and calls, so effort moves to the content that sells instead of the content that got applause.
Cheaper Paid Testing
Posts that earn attention organically become tested ad creative. Promoting something that already worked beats writing ads from a blank page, and it is the cheapest testing an advertiser gets.
An Inbox That Gets Answered
Comments, DMs and review replies are handled by the people who wrote the post, not swept up later. Buying questions reach your sales team instead of sitting unread under a photo.
An Asset You Keep
Each month adds to a content library and a written brand voice you own. It feeds your email, your website and your ads, and the files are delivered to you as they are produced.
Process
How our social media management engagements run
- 01Audit and Discovery Week 1We audit your accounts, your competitors and everything you have published, then sit with your sales team to learn what buyers ask before they buy. We agree the target up front: lead volume, cost per acquisition, or booked calls.
- 02Strategy and Calendar Week 2We choose the channels worth your money and document the brand voice, formats and posting cadence. You get the first month of calendar, hook and format for every slot, to approve before anything goes into production.
- 03Production and Launch Weeks 3 to 4We design, edit and write the month of content, then set up link tagging and conversion tracking. Publishing starts once you sign off the calendar, and the inbox is monitored from the day the first post goes out.
- 04Manage, Measure, Adjust Ongoing, reviewed monthlyWe publish daily, answer the inbox and watch which formats produce inquiries. Each month you get a report led by leads and cost per acquisition, and the next calendar weighted toward whatever is working.
What is included
- A documented social strategy and a monthly content calendar approved before anything publishes
- Content production: static graphics, short-form video edits and written captions
- Daily scheduling and publishing on the channels agreed in the strategy
- Community management: comments, DMs and review replies
- A written brand voice guide, so posts sound the same whoever writes them
- Link tagging and conversion tracking into your analytics or CRM
- Monthly performance reporting led by leads and cost per acquisition
- Trend and competitor monitoring, with creative tests proposed each month
Social Media Management Plan
Included
Companies that need a consistent, accountable presence on the channels their buyers use, without hiring and managing an in-house social team.
- Social strategy and a monthly content calendar, approved before publishing
- Graphics, short-form video edits and copywriting
- Daily scheduling and publishing on the agreed channels
- Community management: comments, DMs and review replies
- A brand voice guide, documented and yours to keep
- Conversion tracking and monthly performance reporting
Tell us what you are trying to grow.
We reply within 10 minutes during business hours. No credit card, and a custom 90-day plan either way.
Questions
Social Media Management: frequently asked questions
Which platforms do you manage?
The ones your buyers already use: Instagram, Facebook, LinkedIn, TikTok, X, YouTube or Pinterest. We agree a short list in the strategy rather than posting everywhere. For most B2B companies that means LinkedIn plus one visual channel; for most local service businesses, Instagram and Facebook. Spreading thin dilutes the output instead of multiplying the reach.
Do I need to provide the content?
No. We write the captions, design the graphics and edit the video. What we need from you is raw material: photos of real jobs, product shots, or some time on camera each month. Clients who supply nothing get stock imagery and generic copy, and generic copy does not generate leads.
How do you measure success?
On leads, booked calls and cost per acquisition. Links are tagged, so conversions arrive in your analytics or CRM attributed to the post that produced them, and the monthly report opens with those numbers. Reach, engagement rate and follower growth sit underneath as diagnostics: they tell us whether the creative landed.
How long before we see results?
Slower than paid ads, and we will not put a date on your first lead. Month one builds the content library and settles the voice. Month two tests formats against each other. After that we can see which hooks produce inquiries and weight the calendar toward them. Organic social compounds; it does not switch on.
How does this work alongside paid social ads?
Organic feeds paid, and the two are billed separately. This plan covers your owned channels. Paid campaigns sit under Social Media Advertising, which every plan also includes, with ad spend billed on top. Clients running both promote posts that already earned attention organically rather than guessing at ad creative.
Who owns the accounts and the content?
You do. We work inside your accounts with delegated access rather than setting up our own, and every graphic, caption and video file is delivered to a shared folder as it is produced. If the engagement ends, the content library and the brand voice guide stay with you.
Evidence
Documented social media management work
Each of these links to the full write-up and to the source document its figures came from.