The client
The client is a marketing platform designed to help real estate business owners close deals more effectively. They offer a comprehensive suite of marketing tools tailored specifically for the real estate industry.
The challenge
The primary challenge was to generate quality leads in the competitive real estate niche market and increase the overall reach of the client's business.
What we were asked to do
To attract more qualified leads for the client's platform while providing real estate marketing training at the best possible cost per lead.
What we did
THE CAMPAIGN RAN FOR 1 MONTH Our strategy was divided into three phases, each aimed at testing various targeting combinations to increase lead acquisition and reduce cost per acquisition (CPA). The initial objective is to test different ad creatives and targeting combinations by using both video and image ads as ad assets, employed Facebook's in-built lead forms and leads collected were directed to the client's landing pages for further nurturing. We mapped out to refine targeting and improve engagement by creating multiple ads targeting both custom and broad audiences.
What worked in the creative
The best-performing ads were video ads with conversion ads. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Results
The A/B testing strategy identified the best-performing ad set, which resulted in a reduced cost per lead of $4.69. This ad set utilized a compelling lead magnet headline and call to action specifically tailored to real estate agents.
Outcome
We successfully generated over 1,278 leads in four months.