The client
The client is a premier provider of fire protection services located in Anaheim, Orange County, California. They serve clients throughout California, offering top-notch fire safety solutions.
The challenge
The client needed to generate quality leads without exceeding their budget.
What we were asked to do
The primary goal was to increase the number of qualified leads while maintaining a low cost per lead (CPL) to help grow the business.
What we did
To optimize tge Google Ads campaigns for this fire protection business, search and call campaigns were created targeting relevant keywords and audiences. Initial general optimizations showed promise but required further improvement. A detailed analysis of services and audience behavior led to strategic adjustments, significantly enhancing lead quality.
What worked in the creative
The best-performing ad had high engagement, featuring calls to action like "Apply Now." It was optimized for visibility and engagement, significantly contributing to overall lead generation and reducing the CPL.
Results
The campaign achieved a click-through rate (CTR) of 1.36% and a cost per click (CPC) of $27.37, with a total expenditure of $12,122.88. Over the project's duration, 152 leads were generated.
Outcome
The cost per lead (CPL) improved significantly from $118 in the first year to $68 in the second year.