The client
For more than twenty years, the carpet cleaning company has served Carteret, Craven, and Onslow Counties with pride, delivering exceptional residential, commercial, and move-out cleaning services. Their dedication also extends to the military community, supporting them through their PCS transitions. Their team of highly skilled technicians is committed to providing reliable and courteous service to customers in Havelock, New Bern, Newport, Morehead City, Jacksonville, Swansboro, Beaufort, and Emerald Isle.
The challenge
Despite offering top-quality services, the client faced challenges with low online visibility and attracting new customers in a competitive market. Their website ranked poorly in search results, leading to low traffic and fewer inquiries. 2
What we were asked to do
The primary objectives were to enhance Google rankings for targeted keywords, increase organic traffic by improving these keyword rankings, and strengthen the online presence in specific service areas such as Newport, Emerald Isle, Havelock, and Jacksonville, NC.
What we did
The SEO strategy focused on optimizing website content, enhancing on-site SEO elements, and building quality backlinks. Key activities included: Conducting keyword research to identify relevant search terms. Optimizing content to incorporate targeted keywords. Making technical SEO improvements to boost site speed and user experience. Building local citations to strengthen local SEO efforts.
Results
The data indicates significant improvements in search engine rankings across all targeted keywords. For example, "carpet cleaning newport nc" surged from rank 26 to 3, resulting in a significant increase in visibility and traffic. Similarly, keywords such as "emerald isle carpet cleaning" and "carpet cleaning emerald isle nc" also experienced notable ranking boosts.
Outcome
Notable results include a jump from 26th to 3rd position for "carpet cleaning newport nc," reflecting a substantial advancement of 23 places. Other key improvements saw rankings rise into the top 5 positions, with gains of 18 and 22 places.