The client
The client is known for providing top-tier power washing services for residential homeowners in Virginia, USA.
The challenge
The primary challenge was to establish a dedicated audience of homeowners capable of being long-term, loyal customers. With a focus on attracting those particularly residing in Falmouth, Stafford, and Fredericksburg; the client sought to promote their high-performance services effectively.
What we were asked to do
The primary goal was to generate leads of homeowners who have an interest in power washing services; the client's objective was to ensure that these leads become long-term, loyal clients that will make up their main customer base for retargeting and lookalike purposes as well.
What we did
THE CAMPAIGN RAN FOR 3 MONTHS The team researched audiences on Facebook and Instagram, targeting homeowners in specific areas in Virginia and testing various optimization combinations to increase leads and lower CPA. Remarketing and lookalike audiences boosted leads, resulting in 90 leads at a CPL of $24.22. Continuous AB testing showed static dynamic creatives outperformed regular static ads, leading to a shift in strategy, which proved highly effective throughout.
What worked in the creative
The best-performing ads were dynamic static image ads with carefully researched targeting. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Results
We started the campaign in March which generated a total of 5 leads for us at a CPL of $40.01. Come end of April, the campaign saw a significant increase, generating 57 leads at a cost per lead of $21.23. This represented a remarkable increase of 1,140% over a one-month period alone!
Outcome
The campaign successfully generated a total of 90 leads at a final CPL of $24.22.