The client
The client is an art service provider based in Houston, Texas, specializing in the storage, crating, and installation of fine art.
The challenge
Facing significant competition, the client aimed to rank high for keywords such as "art crating Houston," "art services Houston," and "art storage Houston."
What we were asked to do
The goal was to use a comprehensive SEO strategy to improve search engine rankings and increase organic traffic.
What we did
Our strategy covered all aspects of SEO. We began with in-depth market research and competitor analysis to identify opportunities. We then set up tracking codes for accurate progress measurement. Critical keyword research identified high-impact targets, followed by a thorough site audit to address on-page issues. Our SEO experts continuously optimized the site to gradually improve keyword rankings, aiming for a higher return on investment over time.
Results
The results were outstanding, with several keywords securing first-page positions on Google. Keywords like "art crating in Houston," "art services Houston," and "art storage Houston" reached the top spot. Additionally, keywords such as "picture hanging services Houston" and "art installation Houston" saw significant jumps from 85th to 1st and 97th to 1st positions, respectively.
Outcome
These achievements led to increased organic traffic and more customer inquiries, driving business growth. Keywords like "art crating in Houston," "art services Houston," and "art storage Houston" reaching the top spot on Google, along with other significant ranking improvements, showcased the campaign's success.
Source: Art Services case study (PDF)