The client
The client specializes in pest, weed, termite, and rodent control throughout Parker County, Texas.
The challenge
The client needed to produce quality leads without exceeding their budget. The primary challenge was optimizing their Google Ads campaigns to lower the cost per lead (CPL) while maintaining the volume and quality of leads generated.
What we were asked to do
The project spanned 8 months, during which the primary goal was to increase the number of qualified leads while keeping the CPL low to support business growth.
What we did
To optimize the Google Ads campaigns for this pest control service, we created targeted search and call campaigns focused on relevant keywords and audience segments. Initial general optimizations showed potential but required further refinement. A detailed analysis of services and audience behavior led to strategic adjustments that significantly enhanced lead quality.
What worked in the creative
The best-performing ad featured high engagement, with a strong call to action like "Call us Now." It was optimized for visibility and engagement, which significantly contributed to overall lead generation and reduced the CPL.
Results
The campaign achieved a click-through rate (CTR) of 7.58% and a cost per click (CPC) of $10.73, with a total expenditure of $7,125. Over the project's duration, 98 leads were generated. The CPL improved significantly, decreasing from $133 in the first 4 months to $47 in the final 4 months.
Outcome
Through strategic optimization and continuous monitoring, we helped the client increase the quality of their leads while reducing conversion costs. Implementing automated bidding strategies and incorporating client insights were critical to this success.