The client
Our client, based in Pasadena, California, is a trusted and well-established disaster restoration services company dedicated to providing top-quality services to the local community.
The challenge
Despite offering high-quality services, the company faced challenges with limited online visibility and acquiring new customers in a fiercely competitive market. Their website's poor performance in search results led to diminished traffic and fewer inquiries.
What we were asked to do
The objective was to elevate the company's visibility on search engines, particularly for key service areas. This endeavor aimed to strengthen their digital footprint, positioning them as a leading competitor in the environmental services industry.
What we did
To achieve these goals, we conducted thorough keyword research and optimized our strategy. This included developing blog posts, service pages, and educational content to bolster the company's authority in the industry. Additionally, we implemented substantial technical SEO enhancements, such as improving website speed and mobile responsiveness, fixing broken links, ensuring proper indexing, and employing schema markup to enhance search engine comprehension of the content.
Results
As a result of these efforts, the disaster restoration services company achieved dramatic improvements in search rankings, securing top 5 positions for multiple critical keywords, significantly boosting their online visibility. Notable enhancements were seen across various service areas: Lead abatement services ascended dramatically from 64th to 1st place, hoarder cleanup services moved up from 90th to 3rd place, and asbestos cleanup services made a significant leap from 100th to 5th place.
Outcome
These strategic optimizations led to a significant traffic increase, with an average increase of 34.63% in clicks across improved keywords. There was also an average rise of 22.86% in impressions, indicating greater search result exposure.