The client
Our client is a video marketing education company that teaches video professionals how to use video marketing to enhance their income and grow their businesses.
The challenge
Their significant challenge is creating an audience that would generate quality leads interested in their services.
What we were asked to do
Our goal was to attract video professionals who would opt-in as leads by submitting their information. We needed to create a marketing funnel to generate these leads effectively and efficiently.
What we did
THE CAMPAIGN RAN FOR 2.5 MONTHS Over the course of 2.5 months, the campaign generated 227 leads at a cost per result (CPR) of $3.01, showcasing the efficacy of precise targeting and strategic use of video ads. This involved testing various targeting combinations on Facebook and Instagram to enhance lead generation while reducing the cost per acquisition (CPA). Adaptations included favoring video creatives, alongside the utilization of remarketing and lookalike audiences to further optimize lead generation efforts.
What worked in the creative
The best-performing ads were video ads with carefully researched targeting and actionable call to action.
Results
By the end of the campaign, we achieved a remarkable 227 leads at a CPR of $3.01. Our client experienced a notable increase in leads month over month: 126 leads at a cost per lead (CPL) of $2.56 in the first month, and 85 leads at a CPL of $3.65 in the second month.
Outcome
The result was an impressive total of 227 leads in just 2.5 months, proving the success of our tailored approach.