Google Ads management and pay-per-click advertising
Capture high-intent search traffic.
Google and YouTube Ads managed against one number: what a new customer costs to acquire. Live within weeks, judged on acquisition cost, never impressions.
Included in every plan · Ad spend not included.
Pay Per Click Advertising at a glance
- Who it is for
- A focused account: one service area, a core set of Search and Display campaigns, and a cost per lead that needs bringing down and holding there.
- Pricing
- Included in every plan
- Billed
- Per month
- Media spend
- Not included. Paid directly to the ad platform, in addition to this fee.
- Deliverables
- 19 named deliverables, listed in full below.
- Process
- 4 phases. First phase: week 1.
- Where we work
- Texas and nationwide. Remote, with on-site work where the engagement needs it.
Paid search is the one channel where a buyer tells you what they want, in their own words, at the moment they want it. Most accounts waste that. Budget leaks into broad queries nobody would buy from, conversion tracking counts form views instead of sales, and the monthly report leads with impressions. We run Google Search, Display, YouTube and remarketing against one number: what a customer costs to acquire, and what that customer is worth. Everything else is diagnostic. Work starts with the account you already have. We audit search terms, conversion actions, bid strategy and landing page behavior, then rebuild the structure so spend concentrates on the queries that produce revenue. Conversion actions are tied to real business events, a booked job, a qualified call, a closed sale, so bidding optimizes toward revenue rather than click volume. This suits businesses with a defined service area or a clear buying trigger: home services, healthcare, legal, trades, specialty e-commerce, B2B. For Texas clients, campaigns are segmented by city and county rather than bid as one state. Across 22 documented Google Ads engagements, cost per lead falls and then holds: $118 to $68 for a fire protection contractor, $172 to $61 for an exterior cleaning company, and $22 a lead held across nine months for a Dallas–Fort Worth dent repair business.
What it changes
Why companies buy pay-per-click advertising
Lower cost per acquisition
This is the number the work is judged on. In documented Google Ads engagements cost per lead has halved and stayed down: $118 to $68 across two years for a fire protection contractor, $81 to $41 in nine months for a trailer dealership.
Demand you can switch on
Search captures people already looking for what you sell. Build and tracking take one to three weeks, then real search term data starts landing within days, so you learn what your market actually types in the first weeks of spend.
Spend that maps to revenue
Conversion values are passed back into Google, so bidding optimizes toward profitable orders instead of cheap clicks. One report covers cost per lead, cost per acquisition and return on ad spend.
A budget you can throttle
Paid search scales in both directions. When your capacity is full, pull spend back the same week. When you can take more work, budget moves into the campaigns already converting rather than into new experiments.
Process
How our pay-per-click advertising engagements run
- 01Audit and forecast Week 1We pull twelve months of search terms, conversion data and auction insights from your existing account, or build a keyword and cost model from scratch where there is no history. You get the waste list and a realistic cost per lead range before anything launches.
- 02Rebuild and tracking Week 1 to 2Campaign structure, ad groups, match types and negatives are rebuilt around buying intent rather than topic. Conversion tracking is reinstalled and tested end to end, including call conversions where the sale closes on the phone rather than on the site.
- 03Launch and search term control Week 2 to 3Campaigns go live under tight control while data accumulates. We review search terms weekly, cut the queries that spend without converting, and rewrite ad copy and landing page messaging against the queries that do convert.
- 04Optimize and scale Ongoing, reported monthlyBidding moves to value-based targets once conversion volume supports them. Budget shifts toward the campaigns, geographies and devices returning the best acquisition cost. Monthly reporting covers leads, cost per lead and revenue, not impressions.
What is included
- Keyword, competitor and auction insight research
- Search, Display, YouTube and remarketing campaign builds
- Conversion tracking setup, including call conversions
- Weekly search term review and negative keyword management
- Ad copy writing, testing and ad extension management
- Landing page optimization recommendations
- Geographic, device and schedule bid segmentation
- Monthly reporting on cost per lead, CPA and ROAS
Pro
Included
A focused account: one service area, a core set of Search and Display campaigns, and a cost per lead that needs bringing down and holding there.
- Full account audit and rebuild
- Search and Display campaigns
- Conversion and call conversion tracking
- Weekly search term and negative keyword work
- Monthly cost per lead and CPA reporting
Expert
Included
Multi-location, multi-service or e-commerce accounts running several campaign types, where revenue has to be tracked per location or per product.
- Everything in Pro
- YouTube and remarketing campaigns
- Conversion value tracking and value-based bidding
- Landing page testing
- Per-location and per-product reporting
- Monthly review call on the account
Tell us what you are trying to grow.
We reply within 10 minutes during business hours. No credit card, and a custom 90-day plan either way.
Questions
Pay Per Click Advertising: frequently asked questions
What is the difference between PPC and SEO?
PPC buys visibility now; SEO earns it over months. A paid search campaign can be live within weeks of sign-off and returns usable search term data in days, but the traffic stops when the budget stops. SEO compounds and keeps working, though it takes quarters to mature. Most clients run both.
How do you lower the cost per acquisition?
By moving spend off the queries that never convert and onto the ones that do. That means weekly search term reviews, disciplined negative keyword lists, tighter match types, and bid segmentation by location, device and hour. Then we fix what happens after the click: ad and landing page message match, and how fast inbound calls get answered.
Do you guarantee results?
No, and be wary of any agency that does. Google runs an auction, prices move, and nobody controls what a competitor will bid. What we commit to is visibility: every search term and every dollar is reported, and cost per lead and cost per acquisition go in the monthly report. When a campaign is not working we say so and change it.
What is the minimum ad spend?
There is no fixed minimum, but the account needs enough conversion volume to learn from. Documented budgets in our Google Ads library run from $500 a month for a criminal defense attorney to $4,500 a month for a psychiatric provider. Management is included in every plan and is separate from ad spend.
How long before we see leads?
Usually within the first two weeks of launch, though month one is for learning, not efficiency. Build and tracking work takes one to three weeks before campaigns go live. Early leads cost more while search term data accumulates, then cost per lead improves as negatives, bids and copy tighten. The larger documented gains came over nine months to two years.
What kinds of businesses do you run Google Ads for?
Service businesses with a clear buying trigger, and e-commerce with enough margin to buy clicks. Our 22 documented Google Ads engagements include fire protection, roofing, pest control, tree care, self-storage, medical imaging, psychiatric care, a criminal defense firm, automotive parts retail, and a Dallas–Fort Worth dent repair business. We work locally and nationwide.
Evidence
Documented pay-per-click advertising work
Each of these links to the full write-up and to the source document its figures came from.