The client
Our client, is dedicated to helping aspiring retreat facilitators share an adventure that lasts a lifetime. They offer workshops and retreats aimed at nurturing and guiding new facilitators.
The challenge
The main challenge was to create a targeted audience to generate quality leads of aspiring retreat facilitators interested in our client's workshops and retreats in a very short span of 3 month.
What we were asked to do
The objective of the project was to generate leads of aspiring retreat facilitators who would opt-in by submitting their information, effectively increasing our client's database of potential new participants.
What we did
THE CAMPAIGN RAN FOR 2 MONTHS We targeted interest groups related to wellness, mindfulness, personal development, and adventure on Facebook and Instagram, developing initial creatives to appeal to these interests. Campaigns were launched using researched audience profiles, with performance enhanced through remarketing and lookalike audiences.
What worked in the creative
The best-performing ads were static image ads with carefully researched targeting. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Results
Generated 172 leads at a CPL (Cost Per Lead) of $8.17 through continuous A/B testing, with static images performing better than videos. Optimized campaigns based on performance data to maximize lead generation and minimize CPL. Landing Page Funnels: Utilized two landing page funnels: a website page and a Mailchimp opt-in form. Offered a 50% early bird discount to incentivize sign-ups.
Outcome
The campaign successfully generated a total of 172 leads at a final CPL of $8.17