The client
The client, offers an online medical jobs training for qualified medical professionals in USA. They provide various training programs for medical professionals.
The challenge
The initial challenge was to target medical professionals on Meta platforms effectively. This endeavor proved to be both challenging and expensive.
What we were asked to do
The primary goal was to generate qualified leads for the 6-month online medical course, and maintaining a cost effective strategy for the future leads.
What we did
THE CAMPAIGN RAN FOR 2 MONTHS We implemented a comprehensive ad campaign utilizing a variety of creative options, including video reels, testimonials, and images to highlight the benefits of the course. Three ad sets were tested, incorporating broad and Advantage Plus audience setups to optimize reach. A conversion-focused campaign was created with a landing page funnel to track all activities, and Calendly was integrated with pixel installation for seamless appointment scheduling. Additionally, we retargeted audiences who visited the appointment page but did not complete the form, effectively re-engaging potential leads.
What worked in the creative
The best-performing ads were static image ads with conversion ads. Remarketing and lookalike audiences were applied, leading to optimized creative performance.
Results
The campaign successfully generated over 170 course appointments, with the average cost per lead (CPL) reduced to $12-$13. Initially, the CPL was approximately $49. By optimizing the campaign through custom audience targeting and bid cap adjustments, the CPL was significantly reduced to an average of $12-$13.
Outcome
The campaign successfully generated over 170 qualified course appointments within the 2-month period with the cost effective CPL of $11.43