The client
Based in Norwich, Connecticut, our client is a home improvement company specializing in roofing services.
The challenge
The company faced challenges in generating phone calls and leads, which prompted the need for an effective solution.
What we were asked to do
The primary goal was to generate high-quality phone calls for their skilled workforce and to attract new business.
What we did
The strategy focused on targeting individuals in the local area who showed an interest in home improvement. The campaign utilized search ads with carefully selected keywords that matched users' interests. Each ad was designed to lead potential clients to the company's specific landing page, optimizing their journey towards making a call.
What worked in the creative
The best-performing ad had high engagement, featuring calls to action such as "Call Business." It was optimized for visibility, significantly contributing to overall lead generation.
Results
A custom audience was created based on income and interests, focusing on people aged 35-65+ who were in the top 41% income class and had a demonstrated interest in home improvement. The campaign maintained a healthy ad impression size of over 15,000 views. By allocating a monthly budget of $2,000, the team ensured that the ads reached a significant audience, generating substantial engagement.
Outcome
With over 15,000 ad impressions, the campaign achieved 46 conversions and 42 phone calls, resulting in a click-through rate (CTR) of 0.93%. These efforts contributed to new leads for the client, effectively helping to grow the business.
Source: Roofing Company case study (PDF)