In short
A lead count without a budget is not a result. Four hundred leads on $500 a month and four hundred on $50,000 describe opposite businesses, and only one of them is worth hiring anybody for.
Every paid engagement published on this site carries its monthly budget. It is the single easiest thing an agency can do to make its claims checkable, and the fact that it is rare tells you something.
What gets hidden, and why
- The spendBecause a large result on a large budget is unremarkable, and saying so costs the sales deck its headline.
- The periodBecause three good months out of eighteen is a different story from three good months out of three.
- The starting pointBecause a percentage from a near-zero base is arithmetic rather than achievement.
Our published range runs from $130 total spend to $4,500 a month. Both are in the library, at the same prominence, because the small one is genuinely informative: 70 leads at $1.86 on a total of $130 tells a small business something a six-figure campaign cannot.12
The cost of doing it this way
Publishing budgets makes some of our results look modest. A roofing engagement recording 42 phone calls over eighteen months is not a headline, and it sits in the library next to the ones that are. We think a library where every entry is a triumph is a library nobody should believe.
Sources
- Inflatables Manufacturer: 70 leads at $1.86 on a $130 total budget. Monastic Marketing case study. Read September 29, 2026.
- Psychiatry Provider: two years at $4,500 a month. Monastic Marketing case study. Read September 29, 2026.
- Roofing Company: 42 phone calls across eighteen months. Monastic Marketing case study. Read September 29, 2026.