In short
Case studies are marketing about marketing, which makes them the least reliable document in the industry and the one buyers lean on hardest.
Seven checks will tell you most of what you need. Apply them to ours as readily as to anyone else's.
The seven checks
- 01Is there a base figureFrom what, to what. A percentage with only one end is not a measurement.
- 02Is the period statedAnd is it the whole engagement, or the best window inside it.
- 03Is the spend statedResults scale with budget. Omitting it is the most common single gap.
- 04Is the metric the business outcomeImpressions and traffic are inputs. Enquiries, bookings and revenue are outcomes.
- 05Is the client identifiable, or at least specificAnonymity is legitimate and common. Vagueness about the industry, market and size is not.
- 06Is there a sourceA document, a screenshot, a platform export. Something that exists outside the sales page.
- 07Does the work described explain the resultIf the strategy section could apply to any client in any sector, it probably did not produce that number.
Applying them to our own library
Our SEO write-ups mostly fail check three, because SEO retainers are not published per engagement in that set. Our paid write-ups pass it. Several of our results are rankings and traffic rather than revenue, which is a partial pass on check four.
We would rather state that than let a reader assume a uniform standard we do not meet. Where a client authorised revenue disclosure we report revenue; where they did not, we report what we can evidence and stop.
Sources
- Conservation Project: TikTok campaign write-up. Monastic Marketing case study. Read September 29, 2026.
- Furniture Discount Store: TikTok campaign write-up. Monastic Marketing case study. Read September 29, 2026.