In short
Traffic percentages are the easiest marketing number to produce and the easiest to mislead with, including by accident. A small base makes any increase look enormous.
We publish ours anyway, with the source document attached, because the fix for a soft metric is disclosure rather than omission. This is how to interrogate one, ours included.
Start with the base
A 778% rise from 50 sessions is 439 sessions. A 778% rise from 50,000 is transformative. The percentage alone cannot distinguish those, and most published marketing results decline to say which they are.
Our digital marketing agency engagement records that 778% alongside the detail that actually carries it: a content marketing phrase moving from 100th to 2nd, a 98-place jump. That is a specific, checkable claim about a specific term. The percentage is the headline; the ranking movement is the evidence.1
The four questions
- 01From what to whatAbsolute numbers at both ends, or the percentage is decoration.
- 02Over what periodA 28-day window and a two-year programme are different claims about a business's prospects.
- 03Traffic to which pagesGrowth on a blog post about an adjacent topic is not growth on the page that sells the thing.
- 04What happened to enquiriesThe only question that pays for the work. Several of our write-ups answer it directly and the ones that do are the stronger documents.
On that last point: the landscaping engagement records first-page visibility driving organic traffic and a marked rise in phone enquiries. The medical practice records traffic growth converting into clinic visits and certifications. Those sentences are worth more than any percentage in this article.23
Why we keep publishing the soft numbers
The alternative to publishing a traffic figure is publishing nothing, and an agency that shows no numbers is not more trustworthy than one that shows imperfect ones. Our position is that every figure gets the source document attached, so a reader can check the base, the window and the method themselves.
Where a client has not authorised revenue disclosure, we say traffic and rankings and stop. We would rather publish a weaker true claim than a stronger one we cannot evidence.
Sources
- Digital Marketing Agency: traffic up 778%, a term from 100th to 2nd. Monastic Marketing case study. Read September 29, 2026.
- Landscaping Company: page-one rankings and a rise in phone enquiries. Monastic Marketing case study. Read September 29, 2026.
- Medical Practice: organic traffic converting into clinic visits. Monastic Marketing case study. Read September 29, 2026.